Strategy in TECH...
Multiple sources are reporting that Velodyne Acoustics, Inc. – a once high-flying specialty subwoofer manufacturer – has had a significant layoff in its audio division last week as the company seeks to redeploy its resources full-scale behind its LIDAR business. The company, which is driven by its enigmatic founder, David Hall, is betting its future (betting the farm, some would say) on its LIDAR technology which is used in self-driving vehicles (such as Google’s).
Velodyne Acoustics, Inc. announced today that it has hired George Manlove – formerly of Vanns, Inc. – as its Vice President, Global Sales and Marketing. Manlove is a very high-profile executive best known for his 26-year tenure as President and CEO of Vann’s, Inc., a Montana-based traditional bricks-and-mortar and Internet retailer. Manlove also served as chairman of the Progressive Retailers Organization (PRO Group), a national retailer buying group. [Read more…] about Velodyne Hires Major Retail Executive to Guide their Direct-to-Consumer Model
<August 2, 2011> Velodyne Acoustics, Inc. (Velodyne) surprised many in the industry last week by summarily dismissing their independent sales representative force and announcing that they would begin selling Velodyne subwoofers direct to consumers via a new online ecommerce website. The webstore was already open by the time some of the sales representatives received their termination notice. [Read more…] about Velodyne Vaults into Direct-to-Consumer Sales Leaving Sales Reps Behind
