Strategy in TECH...
SVS, an independent manufacturer of subwoofers, speakers, wireless audio, cables, and accessories announced this week that it has outdone itself – launching a beast of a subwoofer design that raises the bar in low-frequency performance. The company tells me that the launch of this new design is “a momentous day for SVS.”
When we last visited with Velodyne, it was all the way back in 2014 when the company quietly laid off audio staff, and suddenly – without warning – fired all of their manufacturer sales representatives and their dealers. Shortly after this, the company hired a high-powered retail executive (who would go on to eventually go to prison) to launch a direct-to-consumer business. Our coverage drew the attention of then Velodyne President Marta Thoma Hall, who is wife of company founder and chief engineer David Hall, leading to an interview with her on the many dramatic changes taking place at the company. Whew! That was a lot of action in a very short period of time.
Ultimately, it appears that David Hall got bored with audio and moved on with his new prized invention – an improved Lidar (Light Detection and Ranging) sensor technology that is important to the autonomous vehicle market. According to a report by Audioholics, Ford and China’s Baidu partnered to invest $150 million in Velodyne’s Lidar technology and Elvis…er…Hall…has definitely left the audio building. Velodyne split into two companies (Velodyne Lidar is now a $100 million public company [NASDAQ:VLDR]) and for a time last year, it looked like curtains for the audio division.
Multiple sources are reporting that Velodyne Acoustics, Inc. – a once high-flying specialty subwoofer manufacturer – has had a significant layoff in its audio division last week as the company seeks to redeploy its resources full-scale behind its LIDAR business. The company, which is driven by its enigmatic founder, David Hall, is betting its future (betting the farm, some would say) on its LIDAR technology which is used in self-driving vehicles (such as Google’s).
Velodyne Acoustics, Inc. announced today that it has hired George Manlove – formerly of Vanns, Inc. – as its Vice President, Global Sales and Marketing. Manlove is a very high-profile executive best known for his 26-year tenure as President and CEO of Vann’s, Inc., a Montana-based traditional bricks-and-mortar and Internet retailer. Manlove also served as chairman of the Progressive Retailers Organization (PRO Group), a national retailer buying group. [Read more…] about Velodyne Hires Major Retail Executive to Guide their Direct-to-Consumer Model
<August 2, 2011> Velodyne Acoustics, Inc. (Velodyne) surprised many in the industry last week by summarily dismissing their independent sales representative force and announcing that they would begin selling Velodyne subwoofers direct to consumers via a new online ecommerce website. The webstore was already open by the time some of the sales representatives received their termination notice. [Read more…] about Velodyne Vaults into Direct-to-Consumer Sales Leaving Sales Reps Behind
