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You are here: Home / Archives for Marketing

Marketing

NAD Launches New Masters Series Models Targeted Squarely at ‘Audiophile 2.0’

June 12, 2014 by Ted Leave a Comment

*See update note below…*

NAD M12

On Wednesday, Lenbrook America, the exclusive distributor of NAD in the U.S., held a press presentation in a suite at the upscale Andaz 5th Avenue Hotel in Manhattan. It was a cool but gray and curiously humid day…still able to create enhanced perspiration for those rushing to the event from assorted train/subway/bus stops. But those members of the press who chose to attend were well rewarded for their efforts, as NAD launched a significant update to their Masters Series line – an update designed to further target a new customer that the company calls “Audiophile 2.0.”

See more on this update, including more specifics on what NAD calls a new emerging market… [Read more…] about NAD Launches New Masters Series Models Targeted Squarely at ‘Audiophile 2.0’

Filed Under: Brands, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy, Tech Trends Tagged With: Bluesound, Dean Miller, Greg Stidson, John Banks, Lenbrook, NAD

The Hottest New Trend in Mobile Phones? Get Ready for This: RETRO

May 29, 2014 by Ted Leave a Comment

Photo of Motorola StarTACYogi Berra once said, “It’s like Deja-Vu, all over again!” A report out of Japan tells of a hot new trend in Europe. Apparently, the latest trend in mobile phones…is consumers going retro. Seem counter-intuitive? It’s even a bit of a fashion statement…the story originates out of Paris, France!

See why retro phones are selling like crazy in Europe…you won’t believe how much they cost!… [Read more…] about The Hottest New Trend in Mobile Phones? Get Ready for This: RETRO

Filed Under: Brands, Industry Trends, Marketing, Strategy, Tech Trends Tagged With: mobile phones, retro

Thanks Boys, We’ll Take It From Here; LG Says It’s Solved OLED Production Issue

May 19, 2014 by Ted 7 Comments

LG intros 55" OLED at CES 2012
LG introduces 55″ OLED at CES 2012

Just days after two major promoters of OLED, Samsung Electronics and Sony Corp., announced a pullback of their support due to serious production difficulties causing low panel yields and low profitability – word comes out of South Korea that LG Electronics has solved the puzzle on how to profitably produce OLED panels. And while their competitors are shifting their efforts back to 4k Ultra HD LCD TVs, LG is ready to ramp up a major commitment to OLED.

This could be good news indeed for fans of OLED technology…How did LG do it?… [Read more…] about Thanks Boys, We’ll Take It From Here; LG Says It’s Solved OLED Production Issue

Filed Under: Asian Connection, Manufacturers, Marketing, News, Pivot Point, Strategy, Tech Trends Tagged With: LG Display, LG Electronics, Samsung Electronics, Sony Corp

Sony Puts OLED on the Back Burner; Ramps Up Deeper 4K Commitment

May 13, 2014 by Ted Leave a Comment

Photo of early Sony OLED
An early Sony OLED TV.

Just days after a similar announcement from South Korean rival Samsung Electronics, Sony Corp. has said it will put OLED technology on the back burner – scaling back development efforts for the forseeable future. Instead, the company says it sees a greater immediate opportunity with 4K Ultra HD LCD TVs and will work to expand its assortment in this product segment.

While Sony puts OLED on the back burner, it is ramping up its 4K commitment now… [Read more…] about Sony Puts OLED on the Back Burner; Ramps Up Deeper 4K Commitment

Filed Under: Asian Connection, Brands, Manufacturers, Marketing, News, Pivot Point, Strategy, Tech Trends Tagged With: 4K Ultra HDTV, OLED, Samsung, Sony

Samsung Cuts Investment in OLED

May 9, 2014 by Ted 2 Comments

Photo of model with Samsung OLED TVIn a move that is likely to signify a tipping point in the industry’s adoption of OLED technology, Samsung Electronics is dropping plans to build a new factory that was supposed to help it scale manufacturing of the nascent technology, driving production volumes and lowering cost. But as we’ve reported before, manufacturing OLED…well, it’s just not easy.

See more on this surprising decision by one of OLED’s most vocal supporters… [Read more…] about Samsung Cuts Investment in OLED

Filed Under: Asian Connection, Brands, Manufacturers, Marketing, News, Pivot Point, Tech Trends Tagged With: LCD TV, LED, OLED, Panasonic, Samsung Electronics, Sony

Commercial & Residential Integrators Converge in Manhattan for Sapphire Marketing NYC RoadShow

May 7, 2014 by Ted Leave a Comment

Poster about NYC RoadShowSapphire Marketing, a well-known manufacturer’s sales representative company focusing on the commercial and residential integration channels in the Northeast, held their sixth dealer “RoadShow” in mid-town Manhattan on Thursday and Friday of last week. We had the good fortune of being invited to attend the event courtesy of our friend Dawn Allcot of Crestron’s PR department…and we’re glad we went.

See more on this event, including some impressive presentations by major integration brands… [Read more…] about Commercial & Residential Integrators Converge in Manhattan for Sapphire Marketing NYC RoadShow

Filed Under: Brands, Marketing, News, Sales Reps, Shows & Events, Strategy, Tech Trends Tagged With: Crestron, Digital Projection, InFocus, Leon Speakers, Marla Suttenberg, Sapphire Marketing, TrippLite, Vaddio

Sony’s Struggling Electronics Division is Hoping for a Spider-Man Rescue

April 23, 2014 by Ted 1 Comment

Photo of Spider-Man 2Like a damsel in distress, Sony’s money-losing electronics businesses are hoping that Spider-Man can save them…and it just might take a superhero to do it. With Sony Pictures’ The Amazing Spider-Man 2 about to launch in Japan this month – and in the U.S. next month – the company’s hardware businesses have teamed up with their entertainment businesses to launch an aggressive cross-promotion.

Can Spider-Man save Sony electronics?… [Read more…] about Sony’s Struggling Electronics Division is Hoping for a Spider-Man Rescue

Filed Under: Asian Connection, Manufacturers, Marketing, News, Strategy Tagged With: 4K Ultra HDTV, Michael Jackson, Sony, Spider-Man 2, Xperia

Alpine to be First to Market with Apple’s CarPlay Console System

April 14, 2014 by Ted Leave a Comment

Alpine logoAlpine Electronics will be the first of ultimately several companies to offer a in-car infotainment system based on Apple’s CarPlay system according to a report late last week by the Nikkei. Alpine’s system, which will likely be replicated by others, allows drivers to listen to music, view maps, as well as access other iPhone capabilities.

See more on this new Alpine/CarPlay system that is coming soon… [Read more…] about Alpine to be First to Market with Apple’s CarPlay Console System

Filed Under: Industry Trends, Manufacturers, Marketing, News, Pivot Point, Statistics, Tech Trends Tagged With: Alpine, Apple, Audi, CarPlay, Ferrari, General Motors, Google, Honda, iPhone, Mercedes Benz, Volvo

iRule Appoints Adam Gold as Vice President of Sales

April 9, 2014 by Ted Leave a Comment

iRule logo

Up and coming DIY and Pro home automation company iRule announced this week that it has appointed Adam Gold as its Vice President of Sales. Gold joins the company after leaving a position as Regional Sales Manager for Middle Atlantic Products.

See more on this appointment…and on the unique iRule company and products… [Read more…] about iRule Appoints Adam Gold as Vice President of Sales

Filed Under: Brands, Marketing, News, Sales Tagged With: Adam Gold, iRule

Deconstructing D&M Holdings; Company Sells Calrec Audio and Explores Other Options

March 27, 2014 by Ted Leave a Comment

Former CEO Pacor Comments on Brand Acquisition Strategy

D+M Group logoWe learned last week that D&M Holdings, also known as the D+M Group, sold off its Calrec Audio brand to Electra Partners, a London-based private equity company. D&M received £14 million ($23.1 million) for Calrec, a designer of premium audio products and live-to-air consoles for the broadcast market. The move is part of a plan to divest itself of all non-core businesses, CEO Jim Caudill has said in press reports.

See more on the company’s aggressive strategy to unload non-core businesses… [Read more…] about Deconstructing D&M Holdings; Company Sells Calrec Audio and Explores Other Options

Filed Under: Brands, Financial, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Allen & Heath, Calrec, D&M Holdings, D+M Group, Denon, Jim Caudill, Marantz, Vic Pacor

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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