Strategy in TECH...
Quick: What’s the most misused term in audio next to “subwoofer”?
You, yeah, you in the back there – did you say “hi-res”?
No more calls, folks, we have a winner!
[Read more…] about Dazed and Confused About Hi-Res Audio? Here’s Help…
Whether you’re a manufacturer/brand, distributor, rep…or even an integrator selling largely commercial installations…you are a business-to-business or B-to-B marketer. And you’re going to want to pay attention to this new data on marketing trends for B-to-B marketers.
New data released by Advertising Age shows a continued swing away from traditional media to digital media spending by B-to-B marketers. Some of the numbers from this new survey are eye-popping.
Have you seen any of the latest “Weird Al” Yankovic spoof videos from his newest album Mandatory Fun? One of them caught our eye as it was picked up by – are you ready for this – the Wall Street Journal. Set to one of our favorite Crosby, Stills, & Nash tunes, Suite: Judy Blue Eyes, this video, titled Mission Statement, unabashedly (and quite humorously) lampoons the ever-ubiquitous corporate-speak. [You can see the video below.]
Gibson Brands (née Gibson Guitars) announced last week that it has opened a showroom in Tokyo, Japan that it calls a “pioneering music lifestyle concept showroom.” Although Gibson Brands owns many different brands, this particular showroom focuses on just three of them: Gibson Guitars, TEAC and Onkyo.
When the history of Monster Products is written some day in the future, there will be many legitimate highlights for their historian to ponder. First and foremost among these will be the fact that CEO Noel Lee (known as the Head Monster) virtually single-handedly created an industry when in the late 70s he popularized step-up, higher quality speaker cables that independent specialty retailers pushed like crazy over zip cord because it was much more profitable for them (and for Lee). And even though Monster Cable was more expensive for consumers, a clever Monster-created retail display demonstrated to them that they could indeed hear the difference with their own ears.
But we’re pretty certain one scene will not make Monster’s corporate history highlight reel – the company’s failure to continue to capitalize on its partnership with Beats by Dr. Dre. That partnership dissolved some two-plus years ago…with Beats going on to be purchased by Apple recently for $3.2 billion. Monster’s share of that eye-popping windfall: $0.
Is Dolby’s new Atmos format the next frontier in surround sound processing? Or will it merit a repeat of Paul Klipsch’s famous line: “Ho, hum, another breakthrough”?
You’d certainly think the former after prowling the aisles at the just-concluded CE Week in NYC. Both Onkyo and Pioneer showed prototype Atmos-enabled A/V receivers (complete with demonstrations under what must be called “challenging” conditions) while Yamaha, Denon, Marantz, and Integra all indicate they’ll be ready with an array of products in late Q3 or early Q4 this year. But will Paul Klipsch be proven prophetic once again, even if posthumously? That remains to be seen.
[Read more…] about A Deeper Dive into the World of Dolby Atmos; Is This Audio’s 3D?
Core Brands, LLC, a division of Nortek, Inc., announced Tuesday that Atlantic Integrated, a Rockleigh, NJ-based sales representative company, has been awarded most of its brands for representation in the New York Metropolitan region and Fairfield County, CT. This appointment is effective immediately and represents a realignment of the brands under one rep firm.
At times during CE Week 2014 we felt as though we were caught in some kind of a clash of the unknown Greek gods – Atmos vs. Heos. In one corner – Pioneer and Onkyo announced, displayed, and demonstrated the all-new 7+ channel Dolby Atmos surround sound systems…with a fair amount of fanfare. In the other corner, calmly confident Denon executives showed HEOS, the company’s new wireless multi-room Sonos-killing (they hope) system. Who would win the day???
Heading to the train station at 6:15am Wednesday morning, I exited my air-conditioned home and was immediately slapped across the face with so much humidity my glasses instantly fogged up – momentarily blinding me. And although it was still somewhat cool this early in the morning, the sun rays made it clear we’d be headed into the mid- to upper 80s in just a few short hours. Here we go again, I told myself. Welcome to another hot, humid, sweaty June in New York. Must be time for CE Week.
[Read more…] about CE Week: An Odd, Undefined Show Actually Surprises This Year
Multiple sources are reporting that Velodyne Acoustics, Inc. – a once high-flying specialty subwoofer manufacturer – has had a significant layoff in its audio division last week as the company seeks to redeploy its resources full-scale behind its LIDAR business. The company, which is driven by its enigmatic founder, David Hall, is betting its future (betting the farm, some would say) on its LIDAR technology which is used in self-driving vehicles (such as Google’s).
