Major New York Metro & Mid-Atlantic sales representative company Audio Associates has been selected by both Bay Audio and Wilson Electronics to represent their brands. In addition to this, Audio Associates separately announced that it has promoted long-time salesman George Christianis to the position of Sales Manager for the company.
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Thought for the Week – July 28, 2014
Courage is doing what you’re afraid to do. There can be no courage unless you’re scared.
Eddie Rickenbacker
Thiel Announces a Brand Relaunch…Again
BREAKING NEWS
Thiel Audio dealers were surprised to receive an email Wednesday from the company announcing plans to – in their words – “revitalize” the storied audio brand. We last reported in April that the company had finally acknowledged to its dealers that it was moving its operations to Nashville, TN – after 38 years in Lexington, KY. This acknowledgement came one week after we reported to Strata-gee readers that the company planned to move.
Since then, the company has been silent. Now, this announcement sets out a new agenda for change – and it is an ambitious one.
See the many changes announced at Thiel… [Read more…] about Thiel Announces a Brand Relaunch…Again
After Disappearing Completely, TiO Stages an Improbable Comeback
In what was a complete surprise to many last week, several industry reps and dealers received a letter from Audio Control Technology Partners (ACTP) CEO Mike Anderson that announced the return of Turn it On (TiO) to the market. TiO, as you might recall, lost funding back in May and ultimately disappeared from view…all before they shipped their first product.
A Strata-gee EXCLUSIVE: TiO’s Anderson shares the inside scoop on recent developments… [Read more…] about After Disappearing Completely, TiO Stages an Improbable Comeback
Marketers Continue to Shift B-to-B Advertising Dollars to Digital
Whether you’re a manufacturer/brand, distributor, rep…or even an integrator selling largely commercial installations…you are a business-to-business or B-to-B marketer. And you’re going to want to pay attention to this new data on marketing trends for B-to-B marketers.
New data released by Advertising Age shows a continued swing away from traditional media to digital media spending by B-to-B marketers. Some of the numbers from this new survey are eye-popping.
See more on Advertising Age’s new B-to-B marketing trends from their latest “Fact Pack”… [Read more…] about Marketers Continue to Shift B-to-B Advertising Dollars to Digital
The One Buzzword That We Really Dislike
Have you seen any of the latest “Weird Al” Yankovic spoof videos from his newest album Mandatory Fun? One of them caught our eye as it was picked up by – are you ready for this – the Wall Street Journal. Set to one of our favorite Crosby, Stills, & Nash tunes, Suite: Judy Blue Eyes, this video, titled Mission Statement, unabashedly (and quite humorously) lampoons the ever-ubiquitous corporate-speak. [You can see the video below.]
But Weird Al missed a buzzword that we despise…and it is probably one you use… [Read more…] about The One Buzzword That We Really Dislike
Thought for the Week – July 21, 2014
You miss 100 percent of the shots you never take.
Wayne Gretzky
Gone Fishin’
Strata-gee.com and The Stratecon Group are taking a break this week for a short summer holiday. We’ll be back next week with all new posts on marketing and business strategy in TECH today!
HAVE A GREAT WEEK!!
Thought for the Week – July 14, 2014
Television has proved that people will look at anything rather than each other.
Ann Landers
Metro New York Rep Steve Glatzl Passes Away Suddenly Last Week
*SEE UPDATE BELOW
We learned Wednesday that long time industry veteran and for the last 28-years New York Metropolitan market sales representative Steve Glatzl has passed away. According to his company, the New York Marketing Team, Glatzl passed away suddenly last week on July 3rd.
