Strategy in TECH...
New research shows that while a majority of internet users own some type of smart device, almost no one owns a smart appliance – even though many manufacturers like Samsung have been pushing the category for a couple of years now. If consumers believe in “smart” technology, what’s going on with smart appliances??
In a new updated report by market research firm Strategy Analytics, the global smart home market is said to have had a great 2017 and updated forecasts expect industry sales of this technology to continue to rise ever higher to an expected $155 billion by 2023.
My grandparents lived through the Great Depression (1929-1939) and it changed their lives forever. As kids, we used to think they were weird. They never threw anything away. Bent nail? “I can hammer it straight again!” Small amount of left-over paint? “You can add thinner and turn it into plenty of white wash.” Hole in a sock? They would darn it! Clearly, dealing with that time of great financial distress changed forever the way they felt about money, spending, and saving.
Since the last recession in 2009, Gallup has been conducting a poll on Americans’ attitude on spending. Read on to see the results – they just might surprise you…
Question: Think about 100 of your best customers. If that group of 100 good, loyal customers had one bad experience with your company, how many of them do you think you would lose? A couple? Maybe 10%? You will find the answer to this question, based on a new research from PwC, at the end of this post.
Have you ever stopped and considered just exactly what is it like for your customers or clients to do business with your company? You might want to think about that very deeply, as new research from PwC shows that three out of four Americans say that the customer experience is a critical factor in their decision to do business with you (or to continue to do business with you)…and this is a global phenomenon, according to the survey’s findings.
In a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.
We live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, which would you choose: Smartphone? Tablet? PC? TV connected device? TV? AM/FM radio?
If you picked that last option, AM/FM radio, you would be correct! Fully 93% of all adults use an AM/FM radio to consume content on a weekly basis. Surprised? Hold on to your hat…that’s just one of the many surprising results in new research study from The Nielsen Company that says we are now in an audio resurgence.
Reuters is reporting that the Apple and Google brands both saw precipitous drops in their brand reputation in the latest version of an annual survey conducted by the respected Harris Poll. At the same time, and perhaps offering a dire warning, Amazon came in at number one (again!) and Tesla saw a big jump in their brand reputation.
New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.
A new survey conducted by the CTA just this past September shows what tech products consumers are planning to buy to give as gifts for under the Christmas tree this year. And yes, we find the order of priority of some of these items very interesting.
Consumer’s Front Door an Impenetrable Barrier to Online Delivery PeopleGifted visionaries like Jeff Bezos can image amazing products and convenient services. For example, like designing the world’s easiest online shopping site…and, dreaming of having consumers purchase goods online to be delivered IN their home. Today, in 37 cities across the United States, Amazon is launching its new delivery service where deliveries are placed past your temporarily unlocked front door and placed into your home…thanks to a special $250 door lock and cloud camera packaged solution that can be temporarily opened for the delivery person, called Amazon Key.
