Strategy in TECH...
You knew they were big, but you didn’t know just how big streaming innovator (and leader) Netflix really was…until now. In a bid to prove to investors they have what it takes to stave off a whole new class of streaming competitors, Netflix released some detailed numbers on their global subscription base that has Wall Street really buzzing.
Emerald Expositions Events, Inc. (Emerald) (NYSE:EEX), parent company to the CEDIA Expo show and industry trade magazines CE Pro & Commercial Integrator, announced this week that CEO Sally Shankland will be leaving the company by the end of this year. Shankland was appointed CEO just this past June 2019, and has said she will step down “for personal health reasons.” Once again, the organization is plunged into a leadership vacuum which began just one year ago with the sudden resignation of then-CEO David Loechner.
Williams Sonoma launches a fun line of kitchen countertop appliances designed like popular Star Wars characters. These definitely should be on the top of your gift list for the person in your life who likes to cook…and loves Star Wars.
With almost two years away from the market after their acquisition by Sound United in January 2018, Classé says it will return to the audiophile electronics market in January 2020 with the launch of their new even more upscale Delta Series line consisting of two new amplifiers and one new preamplifier/DAC. But after so long away, what will it take for the company to re-establish the brand?
Always an entertaining stop at CEDIA, Origin Acoustics didn’t disappoint again this year with a significant number of new models, some other updated models, and new announcements. See what caught my eye at this CEDIA Expo…
AudioControl flexed its muscles this year at the 2019 CEDIA Expo – launching the greatest number of new products ever in the company’s history. But not only that, the company surprised us with an entirely new industrial design across a wide swath of products that is sleek, savvy, and exciting.
A funny thing happened this year at the 2019 CEDIA Expo…everyone I ran into kept asking me the same thing – what is the big story from the show? What’s funny is that I asked them the same question. Even when I ran into other members of the media…we often queried each other. Most kind of shrugged and would mention an item or two, but nothing that represented a major theme of the event.
However, there is an answer I came up with, but I’m not sure its the best answer…
The assimilation of the custom integration industry by the once-reviled, now embraced soundbar is almost complete. And on the advent of another CEDIA Expo, yet another round of announcements of new soundbar products came rolling out. While this fact is now an accepted reality, what is remarkable is that some of these new soundbars are from companies that no reasonable person would have predicted would enter the category just a few short years ago.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.
The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.
