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You are here: Home / Archives for Marketing

Marketing

GoldenEar Assortment Grows with New Triton Five Towers & SuperSub XXL Subwoofer

January 7, 2015 by Ted Leave a Comment

GoldenEar logoGoldenEar Technology continues their methodical line expansion, further building on founder Sandy Gross’ latest speaker design philosophies. For CES 2015, GoldenEar announces their new Triton Five Tower speakers and what looks to be a gut-rumbling, lease-breaking subwoofer with four 12-inch drivers and 1,600 watts of power.

Check out these new offerings from GoldenEar… [Read more…] about GoldenEar Assortment Grows with New Triton Five Towers & SuperSub XXL Subwoofer

Filed Under: Manufacturers, Marketing, News, Shows & Events Tagged With: GoldenEar, Sandy Gross, SuperSub, SuperSub XXL, Triton, Triton Five Tower

At CES, TiO Not Only Turns it On – But They Turn it Up As Well

January 7, 2015 by Ted Leave a Comment

Photo of Anuva/Tio factory
TiO’s new home in Melbourne, FL

Anuva Automation’s TiO division held a meeting at CES 2015 Monday evening with its national sales force to deliver an important message – they have arrived…and they can prove it. TiO (which is short for Turn It On) has had a long and, at times, troubled history – which has caused some in the industry to question its viability. And it was this question mark that the company sought to permanently erase from the doubters’ minds.

See how TiO made their case at CES with its national sales team… [Read more…] about At CES, TiO Not Only Turns it On – But They Turn it Up As Well

Filed Under: Associations, Manufacturers, Marketing, News, Pivot Point, Shows & Events, Strategy Tagged With: 3vNet, ACTP, Anuva, Anuva Automation, Bedrock Learning, Colorado vNet, Helen Heneveld, Mike Anderson, Sales Factory Woodbine, TiO

Samsung Launches New SUHD TVs

January 6, 2015 by Ted Leave a Comment

Samsung logoSamsung Electronics Co., Ltd., the undisputed global leader in TVs and other key products, launched its CES 2015 press conference in a pattern familiar to those of us who have attended them over the years. But there was one moment in this carefully scripted presentation this year that caught our attention…a moment unlike any other we’ve experienced before at a Samsung presentation. It was a moment when the company actually sounded a touch…defensive.

See what happened during the Samsung presentation that surprised us… [Read more…] about Samsung Launches New SUHD TVs

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Strategy, Tech Trends Tagged With: Joe Stinziano, LG, OLED, Samsung, SUHD, Tim Baxter, UHD, UHD Alliance

LG Conveys Cool Confidence, in OLED and More

January 6, 2015 by Ted Leave a Comment

LGs logoStarting off press day at CES 2015 with a bang, LG Electronics, Inc. seemed to us to convey a decidedly cool confidence. In the past, LG could be defensive…often struggling to emerge from the shadows of its larger rival – Samsung.

But this year, LG was confident and optimistic… [Read more…] about LG Conveys Cool Confidence, in OLED and More

Filed Under: Associations, Manufacturers, Marketing, News, Pivot Point, Strategy, Tech Trends Tagged With: CEA, CES, LED, LG, OLED, quantum dot, WebOS

Soon to be Resident on Russound Products – Spotify

December 22, 2014 by Ted Leave a Comment

Spotify logoIn a conference call with the press last Thursday, Russound executives proudly announced that they have closed a deal to offer Spotify streaming music content in Russound products. Spotify, one of the two most popular music streaming services in the United States, has very high international demand, Russound says – noting that this new agreement will help stimulate global demand for Russound products.

See more on Russound’s deal with Spotify & why its significant… [Read more…] about Soon to be Resident on Russound Products – Spotify

Filed Under: Brands, Manufacturers, Marketing, News, Tech Trends Tagged With: CES, Charlie Porritt, Colin Clark, ISE, Russound, Spotify

Thiel Says It Will Introduce New TT1 Speaker System at CES

December 10, 2014 by Ted 6 Comments

New Thiel logo black backgroundThiel Audio announced this week that it will introduce a new loudspeaker system – the TT1 – at the upcoming Consumer Electronics Show (CES) in Las Vegas in January. Calling it an “ultimate performance three-way loudspeaker,” the announcement is the first major launch since the current management team was put in place earlier this year.

But, the TTI was not a total surprise… [Read more…] about Thiel Says It Will Introduce New TT1 Speaker System at CES

Filed Under: Industry Trends, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy, Tech Trends Tagged With: Jim Thiel, John Wittman, Thiel, Thiel Audio

Here Are Affluents’ Holiday Shopping Plans

December 4, 2014 by Ted 2 Comments

eMarketer logoIf you are like many of our readers, you are either a custom integrator or specialty AV retailer who serve the Affluent ($75,000 per year income and up) market. Two new pieces of market research provide colorful illumination of the holiday shopping plans of Affluents for this coming holiday season.

And the results of this research may give you pause… [Read more…] about Here Are Affluents’ Holiday Shopping Plans

Filed Under: Consumer Trends, Economic Trends, Marketing, News, Research, Specialty Tagged With: affluents, luxury market

Sennheiser Launches Its Own Retail Stores, At Least Temporarily

November 24, 2014 by Ted Leave a Comment

Sennheiser logoThe Sennheiser Group, a well-known manufacturer of headphones, microphones and wireless transmission systems, launched two “pop-up” stores – one in New York and another in San Francisco – this past weekend. Their purpose? To showcase Sennheiser products and to highlight its “efforts to increase consumer awareness on the benefits of premium sound.”

See more on Sennheiser’s foray into retail this holiday season… [Read more…] about Sennheiser Launches Its Own Retail Stores, At Least Temporarily

Filed Under: Manufacturers, Marketing, News, Retailers, Strategy Tagged With: Sennheiser

SVS Hires Director of Global Sales

November 20, 2014 by Ted Leave a Comment

SVS logoSVS, a brand that markets its line of speakers and subwoofers both direct-to-consumers and through retailers, announced today that it has hired Walter R. Schofield as its new Director of Global Sales. The company says the appointment is effective immediately.

See more on Schofield and SVS… [Read more…] about SVS Hires Director of Global Sales

Filed Under: Brands, Marketing, News, Sales, Strategy Tagged With: Gary Yacoubian, Mark Levinson, Meridian, Sound Solutions, SVS, Walter R. Schofield

Do You REALLY Know What Kind of Behavior Your Customers Expect of You?

November 19, 2014 by Ted Leave a Comment

Marketing Charts logoA new survey from Cohn & Wolfe – and discussed on MarketingCharts.com – suggests a possible sea change in the expectations of your customers as to the behavior of your company. We’ve seen some other similar surveys…and if you haven’t gotten clued in to this yet – well read on, the results may surprise you…

Do you REALLY know what your customers expect of you? Check out the results below… [Read more…] about Do You REALLY Know What Kind of Behavior Your Customers Expect of You?

Filed Under: Consumer Trends, Marketing, News, Research Tagged With: B-to-B, B-to-C, consumer, trends

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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