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You are here: Home / Archives for Marketing

Marketing

After Years of Cutbacks, Sony Says It’s Time to Drive Sales

December 1, 2016 by Ted Leave a Comment

Sony Marketing Discusses Growth Plans with Japanese Media

Sony logo on screen at CES press presentationSony told the Nikkei this week that – to paraphrase – after years of painful dieting, the company has reached its fighting weight and is ready to go to battle to grow its sales worldwide. The company has spent the last few years spinning off divisions, cutting back on employment levels, and reducing overhead – all for the express purpose of improving profits. That goal achieved, the company will now focus on sales.

But the plan that Sony’s chief marketer outlined has some concerned… [Read more…] about After Years of Cutbacks, Sony Says It’s Time to Drive Sales

Filed Under: Asian Connection, Manufacturers, Marketing, News, Pivot Point, Sales, Strategy Tagged With: Masaru Tamagawa, Sony

GoPro Cuts 15% Of Workforce; Closes Division

November 30, 2016 by Ted Leave a Comment

Photo of KarmaJust a couple of weeks after we reported on GoPro’s recall of thousands of defective Karma drones and other business problems, now comes word that the company is in the process of cutting more than 200 jobs, or about 15% of its total workforce, amid a sales decline. The company has also decided to shut down its Entertainment division and rededicate itself to its core wearable camera business.

But analysts remain unconvinced the company has the right plan for growth… [Read more…] about GoPro Cuts 15% Of Workforce; Closes Division

Filed Under: Financial, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: camera, drone, GoPro, Hero5, Karma drone, Nicholas Woodman

Leon Dresses Up SONOS with Gorgeous Woodwork

November 17, 2016 by Ted Leave a Comment

Leon logoAnn Arbor, MI-based Leon Speakers, known for their high-end A/V solutions that juxtapose the drama of art with the pinnacle of sound, announced this week that they have launched a line of wood trim encasements that bring the warmth of richly detailed woodgrain to the normal gray and black boxes of popular SONOS brand speakers. Known as Tonecase Hardwood Cabinets, Leon manages to bring a new form of richness to SONOS- a visual one.

See more on the new Leon Speakers Tonecase for SONOS… [Read more…] about Leon Dresses Up SONOS with Gorgeous Woodwork

Filed Under: Manufacturers, Marketing, News, Products, Strategy Tagged With: Leon, Leon Speakers, Noah Kaplan, Sonos, Tonecase

Startup TRXio Joins HTSA to Drive Growth

November 10, 2016 by Ted Leave a Comment

TRXio logoStartup software provider TRXio announced this week that it has joined Home Technology Specialists of America (HTSA) and fully participated in the organization’s Fall Conference last month in Chicago. The move is seen as another step on the road to greater awareness and acceptance of the company’s prime offering – inventory tracking software.

See more on TRXio and this new association with HTSA… [Read more…] about Startup TRXio Joins HTSA to Drive Growth

Filed Under: Associations, Brands, Distributors, Industry Trends, Integrators, Manufacturers, Marketing, News, Promotions, Shows & Events, Strategy Tagged With: HTSA, inventory, Jon Robbins, Reid Hanson, TRXio

CT Lab Launches CEMBLY- New Mag & Website

November 10, 2016 by Ted Leave a Comment

New Concept Mag Blends Technologists, Architects, Interior Designers & Builders

CT Lab logoCT Lab, which is associated with NAPCO Media, publisher of Dealerscope and Technology Integrator, announced today that it is launching a new magazine and website call CEMBLY. CEMBLY, which the company describes as “an ambitious project,” is largely a business-to-business magazine that will target home technology professionals, interior designers, architects, builders, and building designers. The idea is to blend technology, with design, with dramatic home installations.

See more on CEMBLY… [Read more…] about CT Lab Launches CEMBLY- New Mag & Website

Filed Under: Brands, Industry Trends, Marketing, News, Pivot Point, Strategy Tagged With: Benjamin Felix, CEMBLY, CT Lab, Katie Nale, Maureen Jenson, NAPCO

Houzz Smart Home Study Results Offer Some Surprises

October 6, 2016 by Ted 2 Comments

Houzz title slideSecurity & Thermostats are Top Smart Home Priorities

Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.

See details on what the results from the Houzz study were… [Read more…] about Houzz Smart Home Study Results Offer Some Surprises

Filed Under: Associations, Consumer Trends, Industry Trends, Marketing, News, Research, Shows & Events, Statistics Tagged With: CEDIA, CEDIA 2016, consumer survey, Houzz

SpeakerCraft’s Remarkable AIM LCR5 FIVE Series 2 Speakers Now Ready

September 29, 2016 by Ted Leave a Comment

Photo of Mike Strange
SpeakerCraft’s Mike Strange

We first reported on the new SpeakerCraft Dolby Atmos enabled AIM speakers at the 2015 CEDIA show (then called the Expo). A clever way to extend their line and tap into the enthusiasm many have to advanced surround sound systems like Dolby Atmos, DTS:X, and Auro3D – SpeakerCraft designed a high-performance alternative to standard in-ceiling height speakers.

Prototypes last year, but company says it’s ready to ship shortly. Check it out… [Read more…] about SpeakerCraft’s Remarkable AIM LCR5 FIVE Series 2 Speakers Now Ready

Filed Under: Industry Trends, Manufacturers, Marketing, News, Products, Shows & Events, Tech Trends Tagged With: Dolby Atmos, Mike Strange, SpeakerCraft

Bluesound’s Gender Bending Soundbar

September 29, 2016 by Ted Leave a Comment

Close-Up photo of PulsePulse – A High-Performance Soundbar

Historically, the consumer electronics industry is broken down into basically two types (genders) of products. A product is either designed for the masses with affordability and popular technologies – think wireless Bluetooth streaming speakers for less than $50; Or, serious, high-performance specialty AV products – think a component home theater system with Dolby Atmos/DTS:X/Auro3D built-in for more than $20,000. Like East not meeting West – never the twain shall meet. Until now…

Meet Bluesound’s Pulse Soundbar – a true industry gender-bender… [Read more…] about Bluesound’s Gender Bending Soundbar

Filed Under: Manufacturers, Marketing, News, Products, Shows & Events, Tech Trends Tagged With: Bluesound, Greg Stidsen, Hi-Res Audio, John Banks, Lenbrook, MQA, Pulse, soundbar

7 Top Trends at CEDIA 2016

September 21, 2016 by Ted 1 Comment

Photo of CEDIA16 show floorWith CEDIA 2016 now over, those of us in the media are left to try and uncover the underlying themes in order to help our readers wrap their heads around just what this particular CEDIA (formerly referred to as the Expo) was all about. But this show is big enough that no one member of the media can possibly visit all booths, talk to all exhibitor executives, and experience all new models. So each of us have our own version of the themes of the show.

Read more below, to see our take on CEDIA 2016… [Read more…] about 7 Top Trends at CEDIA 2016

Filed Under: Associations, Brands, Marketing, News, Products, Shows & Events, Strategy, Tech Trends Tagged With: 4K Ultra HD, Amazon, Amazon Alexa, Canon, CEDIA, CEDIA Expo, Creston, Epson, JVC, Lutron, OneVision, Sonos, Sony, voice control

Crestron is Officially Back at CEDIA 2016

September 9, 2016 by Ted 4 Comments

BREAKING NEWS

Crestron logoDespite Crestron’s announcement earlier this year that they will exit the CEDIA show, Strata-gee has confirmed with CEDIA that Crestron Electronics, Inc. will in fact be exhibiting at this year’s CEDIA 2016 next week in Dallas, TX. Crestron will be exhibiting in booth 2510, a booth that they are sharing with Amazon Alexa.

See more on this surprising development, where Crestron reversed their decision to exit… [Read more…] about Crestron is Officially Back at CEDIA 2016

Filed Under: Associations, Management, Marketing, News, Pivot Point, Shows & Events, Strategy Tagged With: Amazon Alexa, CEDIA, Crestron, Vin Bruno

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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