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You are here: Home / Shows & Events / Bluesound’s Gender Bending Soundbar

Bluesound’s Gender Bending Soundbar

September 29, 2016 by Ted Leave a Comment

Close-Up photo of PulsePulse – A High-Performance Soundbar

Historically, the consumer electronics industry is broken down into basically two types (genders) of products. A product is either designed for the masses with affordability and popular technologies – think wireless Bluetooth streaming speakers for less than $50; Or, serious, high-performance specialty AV products – think a component home theater system with Dolby Atmos/DTS:X/Auro3D built-in for more than $20,000. Like East not meeting West – never the twain shall meet. Until now…

Meet Bluesound’s Pulse Soundbar – a true industry gender-bender…



Bluesound, a line of audiophile grade products designed for the discerning digital music crowd, surprised us at CEDIA 2016 with a very cool looking soundbar they call Pulse. This soundbar not only looked good, but Bluesound gave us the inside scoop on how the Pulse is different than any other soundbar on the planet. And that’s not hyperbole, Pulse is not your typical soundbar.

Since its launch, Bluesound, a division of Canada’s Lenbrook, has sought to redefine the audiophile market by bringing high-quality performance standards to products that embrace today’s digital technologies and connected consumer lifestyles. The company markets a whole home wireless music system based on its proprietary BluOS operating system that embodies such high-end concepts as hi-res audio streaming and Master Quality Authenticated (MQA) designation.

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The Popularity of Soundbars

Over the last five years or so, the fastest growing segment in the loudspeaker business has been the  soundbar – a product that is generally looked upon as a mass market product. Most companies define this as a convenience product – offering a simple L/C/R that tucks under the typical flat-panel TV…and sounds better than the TVs built-in micro-speakers.

But in most cases, you would never call them a true high-fidelity, audiophile performance. Bluesound has re-imagined the soundbar, such that it delivers both the convenience consumers are looking for, coupled with a true audiophile-level performance.

Photo of Pulse and Executives
Lenbrook & Bluesound executives Greg Stidsen (l) and John Banks (r) proudly show off Pulse

Pulse is High Quality Audio Performance. Skeptical?



Skeptical? We were too. But we know enough about the team behind Bluesound to give them the benefit of the doubt…so we listened to what they had to say about this new concept soundbar.

Consider, for example, the following features of Bluesound’s Pulse Soundbar.

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Pulse Soundbar Features

  • The world’s first soundbar that features hi-res audio streaming
  • The world’s first soundbar that carries the Master Quality Authenticated designation
  • 24-bit/192kHz sampling frequency
  • Attractive slim cabinet constructed of extruded aluminum for extreme rigidity with thin walls
  • Amazing claimed frequency response of 70Hz – 20kHz, 3dB down point 55Hz
  • True 3-way speaker design
  • Custom-built drivers each in a discrete optimized enclosed chamber
  • Tri-amplification – 20watts x 6, DirectDigital technology
  • Voiced by Lenbrook’s famous Paul Barton
  • Bluetooth built-in with AptX codec
  • 3 mounting options: shelf mount, wall mount, freestanding tabletop; All necessary hardware included
  • Available this month with MSRP of $999.
  • Optional subwoofer debuting later this Fall called the Pulse Sub ($599 MSRP)

Visually, we found the Pulse to be quite attractive in an understated way. With rounded edges and slim profile, we are impressed with the amount of performance that Bluesound is able to extract from such a diminutive design. Check out our photos here from the CEDIA 2016 show floor.

Close up photo of Pulse
A close-up of the Pulse from the side view

BluOS Adds Functionality



Because Pulse operates on the BluOS operating system, it can function as part of a whole-home wireless (or wired) music system. The advanced ARM processor supports top files types including MP3, AAC, WMP, Ogg, FLAC, ALAC, and true Hi-res audio with MQA. End-users’ local content can be accessed over their home network, whether Wi-Fi or Ethernet. Other inputs include Optical and Analog, offering even more flexibility and connectivity.

“The Pulse Soundbar is truly an awe-inspiring product,” commented John  Banks, Director of Market Development and Chief Brand Officer for Bluesound. “Never before has an audio product combined this level of sonic performance with the intelligence and flexibility to drive a whole-home audio system. Both home theater enthusiasts and music lovers alike will readily appreciate what enjoyment the Pulse Soundbar offers them in their main listening room and throughout the house.”

Learn more about Bluesound at: www.bluesound.com.


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Filed Under: Manufacturers, Marketing, News, Products, Shows & Events, Tech Trends Tagged With: Bluesound, Greg Stidsen, Hi-Res Audio, John Banks, Lenbrook, MQA, Pulse, soundbar

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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