• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy

Strata-gee.com

Strategy in TECH...

Crestron Cevo Remote
AudioControl Single Zone Amps
What Savant Can Do
Sonance James Small Aperture Series
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic
  • Events
You are here: Home / Archives for Marketing

Marketing

Whoa CES! Power Outage Plunges Show into Darkness

January 10, 2018 by Ted 2 Comments

A News Story and a Metaphor

CTA's marketing message for CESCTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a power blackout that hit the Central and South Halls of the Las Vegas Convention Center on Wednesday afternoon. Social media was buzzing and many show attendees posted images of the darkened halls with some of the biggest booths – Samsung, Panasonic – quite literally in the dark.

There really is nothing sadder-looking than a technology tradeshow…without power. Considering the coverage we’ve seen about CES in the general media this year, that blackout could be a metaphor about the declining power the show holds over the market these days.

See more on a darkened CES, the industry’s biggest tradeshow… [Read more…] about Whoa CES! Power Outage Plunges Show into Darkness

Filed Under: Associations, Industry Trends, Marketing, News, Pivot Point, Shows & Events Tagged With: CES, Consumer Electronics Show

Portal Adds Origin Acoustics; Gains Exclusive on Valet Amp

December 12, 2017 by Ted Leave a Comment

Portal logoPortal announced today that it has secured a deal with Origin Acoustics which will allow dealers to select and purchase Origin products through its unique, brand-agnostic, proposal and purchasing web portal for integrators. The deal includes not only Origin products, but iRoom brand models as well. And Portal says it will be offering “exclusive access to the award winning Valet Amplifier system.”

See more on this new line being offered through Portal… [Read more…] about Portal Adds Origin Acoustics; Gains Exclusive on Valet Amp

Filed Under: Brands, Integrators, Manufacturers, Marketing, News, Sales, Strategy Tagged With: Nick Berry, Origin, Origin Acoustics, Portal

Toshiba: Beginning to Slip From View

November 30, 2017 by Ted Leave a Comment

Company Pulls Monster LED Display from Times Square

Top of Toshiba's Times Square displayStruggling Toshiba Corp. has made what is undoubtedly a difficult decision and a big blow to their corporate ego  – they will abandon their giant LED display overseeing Times Square. The huge lighted billboard was a prominent showing of the Toshiba logo all year-round, but especially during the dropping of the ball on New Years Eve, when it served as the countdown shown on network TVs as cameras broadcast the ball drop around the world. The Toshiba logo has literally lit up Times Square for ten years, having been first erected there in December 2007.

See more on Toshiba’s decision to vacate Times Square… [Read more…] about Toshiba: Beginning to Slip From View

Filed Under: Asian Connection, Financial, Manufacturers, Marketing, News, Pivot Point Tagged With: Toshiba, Toshiba Corp.

New Social Media Study is a Wake Up Call for Brand Marketers

November 16, 2017 by Ted 1 Comment

iPhone showing social mediaLet me see if I can get your attention right now: 76% of all U.S. consumers purchased a product they first discovered in a social media post.

Let that sink in for a minute…digest it a little. Now WAKE UP! Nearly 8 out of 10 Americans bought a brand’s product that they first discovered in a social media post. If ever there was a time to tune-up your social media marketing strategy…it’s now. What’s that you say? You DON’T HAVE a social media marketing strategy?? No worries…you’re only missing out on about 8 out of 10 consumers in the market. I’m sure you’ll be fine…NOT!

See more on this new research on the importance of a social media program… [Read more…] about New Social Media Study is a Wake Up Call for Brand Marketers

Filed Under: Consumer Trends, Marketing, Products, Social Media, Strategy Tagged With: social media

Quirky Shinola Launches New Headphone Line, Made in Detroit

November 15, 2017 by Ted Leave a Comment

Can of ShinolaQuirky Shinola, the scrappy Detroit, MI-based manufacturer of an eclectic collection of disconnected product lines, including watches, bicycles, leather goods, jewelry and, now, audio, has introduced a line of headphones, including over-ear, on-ear, and in-ear models. The company, which is owned by Bedrock Manufacturing Company, LLC, is as much an experiment in bringing manufacturing back to bankrupt Detroit, as it is a power brand.

See more on this new headphone line from Shinola… [Read more…] about Quirky Shinola Launches New Headphone Line, Made in Detroit

Filed Under: Brands, Manufacturers, Marketing, News, Products, Strategy Tagged With: Shinola

Where Are Consumers Putting Smart Speakers in Their Homes?

October 11, 2017 by Ted 2 Comments

Graph of smart speaker locations

Filed Under: Marketing, Research, Statistics Tagged With: Alexa, home automation, OK Google, Siri, smart speaker, voice control

CEDIA/Home Advisor Smart Home Survey

September 21, 2017 by Ted Leave a Comment

CEDIA 2017 logoAt CEDIA 2017 CEDIA and Home Advisors partnered to present the results of a recent member survey on the Smart Home market that the two parties collaborated on recently. The results were interesting although not particularly surprising or earth shattering.

See what CEDIA and Home Adviser uncovered about Smart Homes… [Read more…] about CEDIA/Home Advisor Smart Home Survey

Filed Under: Associations, Industry Trends, Marketing, Research, Shows & Events, Statistics, Survey, Tech Trends Tagged With: CEDIA, CEDIA 2017, CEDIA Expo, CEDIA Show, Dan DiClerico, Dave Pedigo, Home Advisors, smart home

Exhibitor: ‘May Be the Best CEDIA Ever’

September 13, 2017 by Ted Leave a Comment

CEDIA 2017 logoYes, that headline is a direct quote from one of the exhibitors that we polled during last week’s CEDIA 2017 (formerly Expo). We actually doubt that the show this year was truly the best ever overall, but we ran into a high percentage of happy exhibitors this year.

See more on what attendees/exhibitors told us about this CEDIA show… [Read more…] about Exhibitor: ‘May Be the Best CEDIA Ever’

Filed Under: Associations, Marketing, Shows & Events Tagged With: CEDIA, CEDIA 2017, CEDIA Expo, CEDIA Show

They’re Back – Amazon to Present a CEDIA 2017 Keynote

August 16, 2017 by Ted 1 Comment

Photo from Amazon Keynote
CEDIA 2016 – Charlie Kindel of Amazon Alexa tells integrators that Amazon wants to work with them.

CEDIA announced today that like last year, Amazon will offer a sponsored keynote presentation at the upcoming CEDIA 2017 show in San Diego. The Amazon keynote will take place on Thursday, September 7, from 2:00PM – 3:00PM in the San Diego Convention Center Ballroom 20A.

See more on this Amazon CEDIA keynote… [Read more…] about They’re Back – Amazon to Present a CEDIA 2017 Keynote

Filed Under: Associations, Brands, Marketing, News, Shows & Events Tagged With: Amazon, Amazon Alexa, CEDIA, voice control

T.H.E. Show Must Go On

August 2, 2017 by Ted 2 Comments

Photo from T.H.E. Show 2016+One of the industry’s most successful luxury high-end audio shows, T.H.E. Show Anaheim, will take place at the Hilton Anaheim next month on September 22-to-24. Known to be a strong draw for audiophiles and other aficionados of luxury entertainment products, T.H.E. Show (The Home Entertainment Show) is a great place to see the best and the latest luxury high-end A/V and associated gear.

See more about T.H.E. Show, including why you may want to exhibit there… [Read more…] about T.H.E. Show Must Go On

Filed Under: Marketing, News, Shows & Events Tagged With: Angela Speziale, T.H.E. Show

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 11
  • Page 12
  • Page 13
  • Page 14
  • Page 15
  • Interim pages omitted …
  • Page 45
  • Go to Next Page »

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

Forget the Flip-Phone, Samsung Launches Its First Tri-Fold Smartphone

A Trial Balloon That Might Be a Catalyst to Segment Growth Years ago, way … [Read More...] about Forget the Flip-Phone, Samsung Launches Its First Tri-Fold Smartphone

  • Origin Acoustics Appoints Jeff Brewer as Executive Vice President of Sales
  • Consumer Confidence Drops Sharply in November
  • The Most ‘Rewatched’ Movies on Thanksgiving Weekend, According to JustWatch

Categories

Sponsors

Crestron Cevo Remote
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google headphones Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in