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Benson Woo

Gibson CEO Turns to PR to Stop Crashing Reputation

February 19, 2018 by Ted Leave a Comment

Company Rehires CFO With Debt Deadline Fast Approaching

Gibson CEO Juszkiewicz
Gibson’s CEO Henry Juszkiewicz

As the music world media continues to trumpet the news of the potential impending collapse of Gibson Brands, noting large outstanding debts and the exit of the company’s CFO, Gibson CEO Henry Juszkiewicz launches a PR blitz to try and stem the collapse of the company’s reputation. It is a critical time for Juszkiewicz, as he is engaged in trying to refinance the company whose huge debt portfolio of over $500 million comes due in just a few short months. To try and stem the tide, Gibson released a couple of press releases last week claiming, in essence and improbably, that things are just fine.

Oh and Gibson Brands hired a CFO…or rather, re-hired a former CFO… [Read more…] about Gibson CEO Turns to PR to Stop Crashing Reputation

Filed Under: Brands, Financial, Manufacturers, Marketing, Strategy Tagged With: Benson Woo, Gibson, Gibson Brands, Gibson Guitar, Henry Juszkiewicz

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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