In another example of a practical application of Internet of Things (IoT) technology, at CE Week last week the company B’z T showed a line of children’s clothing with hidden sensors that make your kids truly trackable – in fact they call them “Trackable Ts.” Offering a wide range of styles, colors, and designs, the company has already seen its products picked up by Amazon and other dealers, creating a bit of a buzz.
Marketing
CE Week Panel: The Future Will Be Lead by Smart Speakers
One of the more interesting conference panels that took place at CE Week last week in the Jacob Javitz Center in Manhattan was a panel called, “Listening in the Living Room: How Smart Speakers are Striving to Be the Next Great Planform.” This panel featured Gary Schultz, Director, Business & Product Development, SDI Technologies Inc, the parent company of iHome and Andrew Vloyanetes, Sonos’s sales manager. The panel was moderated by John Quain, a contributor to The New York Times.
Some of what this panel had to say was in line with what you might expect – they are both pretty high on smart speakers and the category’s conjunction with voice control.
But there were some other interesting tidbits that emerged… [Read more…] about CE Week Panel: The Future Will Be Lead by Smart Speakers
The Real Story Behind Control4’s Certified Showroom Program
A Strata-gee Exclusive Interview
Control4 surprised everyone about a month ago when they suddenly announced the launch of no less than 140 Control4 Certified Showrooms in partnership with certain dealers around the world, including the U.S., Canada, UK, China, and Australia. These showrooms were said to meet “elevated standards” and were positioned with dealers who were “experts in WOW-ing’ homeowners through interactive storytelling, visually-stunning displays, and hands-on demonstrations.”
At the recent launch of these showrooms on May 31, 2018, in an event called C4Yourself, I had the opportunity to visit one of two Certified Showrooms in New Jersey and to meet with Larry Bennett, Control4’s Managing Director of Global Programs. Bennett is the Control4 executive in charge of their global Certified Showroom program.
See what the Control4 exec said was the real purpose behind the program… [Read more…] about The Real Story Behind Control4’s Certified Showroom Program
What It Means to Have Your Showroom Certified by Control4
When you first pull up in front of Total Home Technologies in Roseland, NJ, it looks pretty much like any other small town store, blending in perfectly with the feel and flavor of this humble little borough of about 5,800 people located twenty miles west of New York City in a picturesque hilly section of Essex County, New Jersey. That feeling persists when you first walk over the “Welcome” mat and enter through the front door to find a comfortable living room on your right and, somewhat surprisingly, an outdoor backyard scene on your left.
You have just entered a Control4 Certified Showroom, and the show’s about to begin…
[Read more…] about What It Means to Have Your Showroom Certified by Control4
New Research: Smart Home is Big & Getting Bigger
In a new updated report by market research firm Strategy Analytics, the global smart home market is said to have had a great 2017 and updated forecasts expect industry sales of this technology to continue to rise ever higher to an expected $155 billion by 2023.
See these updated smart home market estimates… [Read more…] about New Research: Smart Home is Big & Getting Bigger
AudioControl to Launch 70-Volt Amp at Its First InfoComm
Move to Drive Share of Commercial Channel
AudioControl, a scrappy and innovative maker of electronics solutions for residential, commercial, and automotive applications, said today that it will show its commercial products at InfoComm 2018 taking place next week in Las Vegas, NV. Although the company has been involved in the commercial market for years, this is the first time they’ve displayed at InfoComm in a bid to further build their share of the commercial channel.
See more on this bold move by AudioControl… [Read more…] about AudioControl to Launch 70-Volt Amp at Its First InfoComm
Painting the Gibson Bankruptcy by the Numbers
We have been closely following – first Gibson Guitar and then Gibson Brands – from their decision in 2012 to shoot for the stars by using OPM (other people’s money) to make highly leveraged…and highly questionable…acquisitions of various consumer electronics brands (a category in which the CEO and his team had no experience) to their recent 2018 bankruptcy. Gibson was trying to diversify their musical instrument business into something that now former CEO Henry Juszkiewicz called a music lifestyle brand. Instead, they wound up in bankruptcy.
Let’s look at what some of the numbers in the Gibson filings reveal… [Read more…] about Painting the Gibson Bankruptcy by the Numbers
Who Launched New Experience Centers Yesterday?
Yesterday, a major manufacturer who is very influential in the industry announced it was launching a series of “Experience Centers” across the country to help promote its brand. Perhaps you think I’m referring to Control4, who did announce such a program yesterday in partnership with 140 integrators around the country. But no, I’m referring to Amazon.com, who has partnered with one of the largest home builders in this country – Lennar – to build Amazon Experience Centers all around the U.S.
See more on this Amazon and Lennar program… [Read more…] about Who Launched New Experience Centers Yesterday?
Best Buy Rebranding Reverses Historic Course
Best Buy has launched a corporate rebranding that is both sweeping in style and represents a shocking reversal of course, undoing much of its original mission that was created when founder Dick Schulze, President Brad Anderson and crew launched an entirely new store concept known as “Concept II.” Concept II was a reinvention of their formerly more traditional superstore design to a new warehouse style discount store designed to deliver the “Best Buy” on all things tech. This new branding change is to such a significant degree that even Advertising Age Magazine (AdAge) devoted significant space to an analysis of it.
See more on this surprising reversal of the genesis of Best Buy’s founding concept… [Read more…] about Best Buy Rebranding Reverses Historic Course
Amazon Echo Market Share is Slipping
In a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.
