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You are here: Home / Archives for Marketing

Marketing

Tighten Your Seatbelts – LG Shows 8K OLED TV

August 29, 2018 by Ted 1 Comment

Are you ready for this? LG shows the “world’s first” 8K OLED TV at the IFA 2018 show taking place in Berlin right now. Noting that their are a leader in advance TV technologies with OLED, LG pushes the technological envelope again with 88-inch 8K OLED TV being shown to consumers for the very first time.

See more on this dramatic announcement from LG… [Read more…] about Tighten Your Seatbelts – LG Shows 8K OLED TV

Filed Under: Manufacturers, Marketing, News, Products, Shows & Events, Tech Trends Tagged With: 4K Ultra HDTV, 8K, IFA, LG, OLED, UHD TV

Parent of Mission & QUAD Signs Deal with DTS

August 24, 2018 by Ted Leave a Comment

DTS Play-Fi logoDTS announced this week that is has signed on International Audio Group (IAG), parent company of Mission and QUAD, as a new hardware partner in the DTS Play-Fi whole-home audio ecosystem. IAG joins a growing sphere of major brands supporting the DTS multi-room, wireless music system.

See more on this new DTS/IAG partnership… [Read more…] about Parent of Mission & QUAD Signs Deal with DTS

Filed Under: Asian Connection, Brands, Manufacturers, Marketing, Strategy Tagged With: DTS, IAG, Mission, Play-Fi, QUAD

Monoprice: King of Cut-Rate Cables, Expands

August 9, 2018 by Ted Leave a Comment

From Monoprice website

Intros ‘Carbon Collection’ of Home Décor Items

Monoprice, the company most successful at pursuing a low-price, cut-rate strategy in regards to cables, adapters, and accessories, and the bane of many upscale cable companies in the consumer electronics space, has continued to grow and expand, now adding housewares and home goods to their growing assortment.

See more on what Monoprice has been up to recently… [Read more…] about Monoprice: King of Cut-Rate Cables, Expands

Filed Under: Brands, Marketing, News, Promotions, Retailers, Strategy, Tech Trends Tagged With: furniture, home goods, housewares, Monoprice

Senators Call for Govt. Investigation of Smart TV Industry

July 18, 2018 by Ted Leave a Comment

Graphic of digital TVWith all that’s going on in the world of politics – or perhaps because of what’s going on in the world of politics – two senators are calling for an investigation of the Smart TV industry, citing concerns about a potential compromise of privacy for users of which they are unaware. This move is in response to news that emerged a few weeks back suggesting that Smart TV makers were tracking users viewing, unbeknownst to them.

What are Smart TV makers doing to get Congress riled up?… [Read more…] about Senators Call for Govt. Investigation of Smart TV Industry

Filed Under: Financial, Industry Trends, Management, Marketing, News, Research, Tech Trends Tagged With: Edward J. Markey, Philips, privacy, Richard Blumenthall, Sambo TV, Smart TV, Sony, TCL, Toshiba, Vizio, Westinghouse

Como Audio Launches SpeakEasy at CE Week

June 27, 2018 by Ted Leave a Comment

CE Week logoSolid niche player Como Audio launched a new music system at last week’s CE Week called the SpeakEasy. Como Audio owner Tom DeVesto has practically invented the high quality small shelftop system – first at Tivoli, now at Como Audio – a category that most others fill with cheap, low-Fi junk to be sold in your local drug stores. SpeakEasy shows how DeVesto intends to retain their leadership in the arena by adding the latest and greatest technology.

See what Como Audio’s SpeakEasy has that is unusual in shelftop systems… [Read more…] about Como Audio Launches SpeakEasy at CE Week

Filed Under: Marketing, News, Tech Trends Tagged With: Como Audio, shelptop systems, SpeakEasy, Tivoli Audio, Tom DeVesto

The Buzz About B’z T

June 27, 2018 by Ted 1 Comment

Photo of Ms. Nam of B'z TIn another example of a practical application of Internet of Things (IoT) technology, at CE Week last week the company B’z T showed a line of children’s clothing with hidden sensors that make your kids truly trackable – in fact they call them “Trackable Ts.” Offering a wide range of styles, colors, and designs, the company has already seen its products picked up by Amazon and other dealers, creating a bit of a buzz.

See more on what I learned about B’z T… [Read more…] about The Buzz About B’z T

Filed Under: Brands, Marketing, News, Products, Tech Trends Tagged With: B'z T, Internet of Things, IoT, sensors

CE Week Panel: The Future Will Be Lead by Smart Speakers

June 25, 2018 by Ted Leave a Comment

CE Week logoOne of the more interesting conference panels that took place at CE Week last week in the Jacob Javitz Center in Manhattan was a panel called, “Listening in the Living Room: How Smart Speakers are Striving to Be the Next Great Planform.” This panel featured Gary Schultz, Director, Business & Product Development, SDI Technologies Inc, the parent company of iHome and Andrew Vloyanetes, Sonos’s sales manager. The panel was moderated by John Quain, a contributor to The New York Times.

Some of what this panel had to say was in line with what you might expect – they are both pretty high on smart speakers and the category’s conjunction with voice control.

But there were some other interesting tidbits that emerged… [Read more…] about CE Week Panel: The Future Will Be Lead by Smart Speakers

Filed Under: Industry Trends, Marketing, News, Strategy, Tech Trends Tagged With: CE Week, iHome, smart speakers, Sonos, voice control, voice user interface

The Real Story Behind Control4’s Certified Showroom Program

June 8, 2018 by Ted 2 Comments

A Strata-gee Exclusive Interview

Control4 Certified Showroom plaqueControl4 surprised everyone about a month ago when they suddenly announced the launch of no less than 140 Control4 Certified Showrooms in partnership with certain dealers around the world, including the U.S., Canada, UK, China, and Australia. These showrooms were said to meet “elevated standards” and were positioned with dealers who were “experts in WOW-ing’ homeowners through interactive storytelling, visually-stunning displays, and hands-on demonstrations.”

At the recent launch of these showrooms on May 31, 2018, in an event called C4Yourself, I had the opportunity to visit one of two Certified Showrooms in New Jersey and to meet with Larry Bennett, Control4’s Managing Director of Global Programs. Bennett is the Control4 executive in charge of their global Certified Showroom program.

See what the Control4 exec said was the real purpose behind the program… [Read more…] about The Real Story Behind Control4’s Certified Showroom Program

Filed Under: Integrators, Marketing, News, People, Shows & Events Tagged With: Control4, Control4 Certified Showroom, Keith Harrison, Larry Bennett, Total Home Technologies

What It Means to Have Your Showroom Certified by Control4

June 6, 2018 by Ted Leave a Comment

Phot of front of Total Home TechnologiesWhen you first pull up in front of Total Home Technologies in Roseland, NJ, it looks pretty much like any other small town store, blending in perfectly with the feel and flavor of this humble little borough of about 5,800 people located twenty miles west of New York City in a picturesque hilly section of Essex County, New Jersey. That feeling persists when you first walk over the “Welcome” mat and enter through the front door to find a comfortable living room on your right and, somewhat surprisingly, an outdoor backyard scene on your left.

You have just entered a Control4 Certified Showroom, and the show’s about to begin…

[Read more…] about What It Means to Have Your Showroom Certified by Control4

Filed Under: Integrators, Manufacturers, Marketing, News Tagged With: Control4, Keith Harrison, Total Home Technologies

New Research: Smart Home is Big & Getting Bigger

May 31, 2018 by Ted Leave a Comment

Strategy Analytics logoIn a new updated report by market research firm Strategy Analytics, the global smart home market is said to have had a great 2017 and updated forecasts expect industry sales of this technology to continue to rise ever higher to an expected $155 billion by 2023.

See these updated smart home market estimates… [Read more…] about New Research: Smart Home is Big & Getting Bigger

Filed Under: Marketing, Research, Statistics Tagged With: markets, smart home, smart homes market, Strategy Analytics

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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