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Total Home Technologies

The Real Story Behind Control4’s Certified Showroom Program

June 8, 2018 by Ted 2 Comments

A Strata-gee Exclusive Interview

Control4 Certified Showroom plaqueControl4 surprised everyone about a month ago when they suddenly announced the launch of no less than 140 Control4 Certified Showrooms in partnership with certain dealers around the world, including the U.S., Canada, UK, China, and Australia. These showrooms were said to meet “elevated standards” and were positioned with dealers who were “experts in WOW-ing’ homeowners through interactive storytelling, visually-stunning displays, and hands-on demonstrations.”

At the recent launch of these showrooms on May 31, 2018, in an event called C4Yourself, I had the opportunity to visit one of two Certified Showrooms in New Jersey and to meet with Larry Bennett, Control4’s Managing Director of Global Programs. Bennett is the Control4 executive in charge of their global Certified Showroom program.

See what the Control4 exec said was the real purpose behind the program… [Read more…] about The Real Story Behind Control4’s Certified Showroom Program

Filed Under: Integrators, Marketing, News, People, Shows & Events Tagged With: Control4, Control4 Certified Showroom, Keith Harrison, Larry Bennett, Total Home Technologies

What It Means to Have Your Showroom Certified by Control4

June 6, 2018 by Ted 1 Comment

Phot of front of Total Home TechnologiesWhen you first pull up in front of Total Home Technologies in Roseland, NJ, it looks pretty much like any other small town store, blending in perfectly with the feel and flavor of this humble little borough of about 5,800 people located twenty miles west of New York City in a picturesque hilly section of Essex County, New Jersey. That feeling persists when you first walk over the “Welcome” mat and enter through the front door to find a comfortable living room on your right and, somewhat surprisingly, an outdoor backyard scene on your left.

You have just entered a Control4 Certified Showroom, and the show’s about to begin…

[Read more…] about What It Means to Have Your Showroom Certified by Control4

Filed Under: Integrators, Manufacturers, Marketing, News Tagged With: Control4, Keith Harrison, Total Home Technologies

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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