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You are here: Home / Archives for Larry Bennett

Larry Bennett

New Parasound CEO Believes They Can Do More With Less

July 6, 2023 by Ted 1 Comment

Parasound CEO David Sheriff and VP of Sales Larry Bennett

A Strata-gee Exclusive Interview with CEO David Sheriff

In a Teams interview with new Parasound owner and CEO David Sheriff, with VP of Sales and Marketing Larry Bennett joining in occasionally, I learned more about the company’s seemingly dramatic new direction. This new direction is defined not so much by a changed product strategy, but rather by revisions the company plans to make in policies, programs, and dealer structure that looks to redefine its approach to the market.

See what the leaders of Parasound told me

[Read more…] about New Parasound CEO Believes They Can Do More With Less

Filed Under: Dealers, Management, Manufacturers, Strategy Tagged With: David Sheriff, Larry Bennett, Parasound

Parasound CEO Sheriff Presents His Plan to Dealers; Some Won’t Be Around to Benefit

June 2, 2023 by Ted 6 Comments

Parasound CEO David Sheriff

Last week, in a national online Teams conference with dealers, Parasound CEO David Sheriff presented his plans for the company’s future. Tightly scripted, the CEO spoke with a firm resolve in a no-nonsense manner. It was clear that the initiatives he announced that day were not topics for more discussion or debate, but rather what is going to happen. And he made it clear that some dealers viewing the online presentation that day will likely not agree with these plans, and that’s fine.

“Let’s talk about parting ways,” Sheriff said, looking directly into the camera without blinking.

Learn more about the Parasound dealer conference

[Read more…] about Parasound CEO Sheriff Presents His Plan to Dealers; Some Won’t Be Around to Benefit

Filed Under: Brands, Dealers, Integrators, Manufacturers, News, Strategy Tagged With: Darren Myers, David Sheriff, John Curl, Larry Bennett, Parasound

Parasound’s New Owner Delivers on Promise to Expand Engineering, Hires Darren Myers

March 2, 2023 by Ted Leave a Comment

Parasound JC-1Plus amplifier

Parasound announced this week that it has hired well-regarded audio engineer Darren Myers to its team. An expansion of the company’s engineering group, it struck me immediately that with this announcement new owner David Sheriff was already delivering on his promise to expand the company’s product design and engineering team.

See more on Darren Myers now at Parasound

[Read more…] about Parasound’s New Owner Delivers on Promise to Expand Engineering, Hires Darren Myers

Filed Under: News, People Tagged With: Bill Leebens, Darren Myers, David Sheriff, Larry Bennett, Parasound, PS Audio

The Real Story Behind Control4’s Certified Showroom Program

June 8, 2018 by Ted 2 Comments

A Strata-gee Exclusive Interview

Control4 Certified Showroom plaqueControl4 surprised everyone about a month ago when they suddenly announced the launch of no less than 140 Control4 Certified Showrooms in partnership with certain dealers around the world, including the U.S., Canada, UK, China, and Australia. These showrooms were said to meet “elevated standards” and were positioned with dealers who were “experts in WOW-ing’ homeowners through interactive storytelling, visually-stunning displays, and hands-on demonstrations.”

At the recent launch of these showrooms on May 31, 2018, in an event called C4Yourself, I had the opportunity to visit one of two Certified Showrooms in New Jersey and to meet with Larry Bennett, Control4’s Managing Director of Global Programs. Bennett is the Control4 executive in charge of their global Certified Showroom program.

See what the Control4 exec said was the real purpose behind the program… [Read more…] about The Real Story Behind Control4’s Certified Showroom Program

Filed Under: Integrators, Marketing, News, People, Shows & Events Tagged With: Control4, Control4 Certified Showroom, Keith Harrison, Larry Bennett, Total Home Technologies

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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