Strategy in TECH...
“The bigger they are, the harder they fall.” This old saying will likely resonate with many Sharp Corp. employees who are about to learn that the company is planning major job cuts – far greater than originally rumored – as it tries to turn around its struggling operations and cut its losses. The company’s management – whether voluntarily or forced by their banks – seem to be finally ready to take the drastic steps necessary to make a meaningful change at the company.
Osaka, Japan-based Onkyo Corporation says it has set a new global growth strategy that will focus on launching portable music players and headphones, thanks largely to resources it received in its acquisition of Pioneer’s home AV division. In an interview appearing in Japanese media, Onkyo President Munenori Otsuki said the world is entering “the age of portable music players.”
New data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.
Toshiba Corp. announced in Japan that it will appoint a committee to investigate what it calls “possible problems” with its accounting. Investors in Japan responded by hitting the company’s stock with its largest one-day drop in more than a year – dropping the value of its stock almost 5%.
In a development that, depending on your viewpoint, is either very shocking – or not surprising at all – we learned on Wednesday that Kaleidescape Vice President of Sales Mark Weisenberg has left the company. Even in a company known for turmoil at the Sales VP position – this is an unusually quick turnaround. We originally announced Weisenberg’s appointment as Kaleidescape VP of Sales in an exclusive SYNCH newsletter at the end of January…just eight weeks ago.
SpringDeck, LLC announced today that it has expanded its national sales force with the addition of five more sales representative firms. The company had previously announced last month their first representative appointment of Aim High Audio.
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…
Sharp Corp. this week began warning the media and, through them, investors that it is likely to miss its forecasts for revenues and profits for the fiscal year set to end March 31, 2015…and miss big. Just days after the International Consumer Electronics Show in Las Vegas where Sharp excitedly showed a large roster of new products, the company is hinting that it may have to take extraordinary steps to stem a newly expected tide of red ink.
Turn It On (TiO), a division of Anuva Automation, announced this week that it is now shipping their TouchLite 4 Lighting Control pad. The announcement is significant for multiple reasons – not the least of which, the TL 4 is its first device that expands the TiO system beyond its original audio foundation.
