One of the more interesting developments we saw at CE Week was the launch of a new series of products from Nortek, Inc. in the Core Brands, LLC booth called Korus. Korus is a line of wireless speakers designed to work with content streamed from you favorite smartphone/tablet/PC. Another line of wireless speakers is not particularly newsworthy. But Korus has a couple of tricks up its sleeve that IS unique…
Brands
CE Week: Hot City, But Will It Be a Hot Show?
When it’s 90+ degrees where you are…it’s hot. And when, where you are, is New York City – land of concrete, steel, and glass – it’s even hotter. This week the Consumer Electronics Association (CEA) kicked off it’s newest event, CE Week, in New York City. And the summer weather has definitely turned hot – so hot the National Weather Service has issued a heat advisory, not for the NY Metro area, just for New York City.
But will CE Week be an equally hot show with hot technologies?… [Read more…] about CE Week: Hot City, But Will It Be a Hot Show?
New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly to consumers on the Internet. And a lot of retailers feel this way…71% said they would stop or reduce spending with brands that chose to do so.
See more about this survey, including other interesting retailer insights… [Read more…] about New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Gibson and Onkyo Go Wireless
The Wireless Speaker and Audio Association (WiSA) announced on Tuesday that it has signed up several new members and a couple caught our eye – Gibson Guitar Corp. (now Gibson Brands) and Onkyo Corporation. Also joining the organization are loudspeaker manufacturer Dali and Australian distributor Amber Technology who markets a line of speakers called Accent Digital.
Who is the WiSA and why would Onkyo and Gibson join? See more below… [Read more…] about Gibson and Onkyo Go Wireless
Top Advertiser Trends in Q1 2013
As marketers, we are always watching who’s doing what in advertising. Below is a list of the top advertisers in the first quarter of 2013. There are many familiar names here…familiar largely because, as aggressive marketers, they are regularly investing in marketing and therefore regularly appearing on this list.
Did TECH make the list of top advertisers? See here… [Read more…] about Top Advertiser Trends in Q1 2013
Gibson Guitar Announces Name Change
Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.
See more on why the company says this is the right move… [Read more…] about Gibson Guitar Announces Name Change
Core Brands Completes Downsizing of National Sales Force
BREAKING NEWS
Strata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the winning reps. Core Brands, a division of Nortek, Inc., had announced the downsizing process in a conference call with their entire sale representative network on April 19th – laying out a process for which the desired result was to create a smaller network of fewer authorized sales representative companies presenting most, if not all, of the company’s ten brands.
But there is some question as to how successful the process was, given continuing multi-rep territories… [Read more…] about Core Brands Completes Downsizing of National Sales Force
AudioSource Thinks Your Sound Needs a Little pOp
AudioSource, Inc., a maker of an eclectic mix of unique solutions-oriented products, announced today a new item that is a combination Bluetooth speaker/hands-free speakerphone it calls Sound pOp. Spelled with a curious capital “O”, the sound pOp ties in with the growing popularity of devices that facilitate users streaming their favorite music from their smartphone.
With a cute/odd design that includes a big suction-cup, the big surprise is the price… [Read more…] about AudioSource Thinks Your Sound Needs a Little pOp
HDBaseT Alliance Says It Has Doubled in Size in Less Than One Year
Originally founded in 2010, the HDBaseT Alliance – a group of companies supporting a whole-house connectivity solution widely viewed as an alternative to HDMI – announced today that it has doubled in size in less than a year and now boasts over 60 member companies. We reported on the addition of Pioneer and Onkyo at this past Consumer Electronics Show, and the organization continues to add new members.
See more about this announcement and HDBaseT’s plans for InfoComm… [Read more…] about HDBaseT Alliance Says It Has Doubled in Size in Less Than One Year
To Skeptical Crowd, Apple’s Tim Cook Promises ‘Game Changers’ are Coming
Wall Street analysts are getting increasingly concerned about the ability of Apple, Inc. to sustain its historic run of innovation. Some are suggesting the company’s best days may in fact be behind it. Exacerbating the growing drumbeat of discontent…it has been eight months – since October 2012 – when Apple last announced new products. And even they were more iterative than innovative. Clearly feeling the pressure, over the last couple of months Apple CEO Tim Cook has told anyone who was willing to listen to hang on, great things are coming.
