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Inflation Drops Big in June; But Don’t Pop the Champagne Cork Just Yet

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Chart shows categories that contribute to inflation

Chalk this up to good economic news! Yesterday, the latest Consumer Price Index (CPI) reading for the year through June shows that inflation continues to moderate, coming in at a reading of just 3% growth. That is well off the reading of 4% through May and much better than economists had anticipated.

But it is not yet time to open the champagne just yet, as we are likely to have another interest rate increase from the Federal Reserve Board (the Fed) later this month, and perhaps yet another one before the end of 2023 as they try to manhandle inflation down to their 2% target rate.

See more on the direction of inflation

[Read more…] about Inflation Drops Big in June; But Don’t Pop the Champagne Cork Just Yet

Red Alert for Multiplex Owners, Almost Half of all Moviegoers are Gone

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Just about half of moviegoers are back in the theater

And Many of Them are Gone for Good

Market researchers are sounding the alarm as new research indicates that almost half of all moviegoers are no longer buying tickets to see movies at the theater. They say theater owners must “‘urgently’ rethink the experience.”

Where have all the movie fans gone? Read on to find out…

[Read more…] about Red Alert for Multiplex Owners, Almost Half of all Moviegoers are Gone

As Recession Fears Recede, Consumers are in the Mood to Spend Big This Holiday Season

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Photo of holiday shopping from Gallup

A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read below to see the results of this surprising poll…

Gallup’s poll suggests a couple of consumer spending records coming…

[Read more…] about As Recession Fears Recede, Consumers are in the Mood to Spend Big This Holiday Season

Control4 Issues Advisory on ‘Works With Nest’ Shutdown

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Control4 logo, new

Control4 has issued an advisory this week to reassure integrators and their clients that the company will support the ‘Works With Google Assistant’ program and is working on new Nest drivers consistent with Google’s Certification standards to avoid issues related to the recently announced shutting down of the ‘Works With Nest’ program.

See how Control4 is springing into action…

[Read more…] about Control4 Issues Advisory on ‘Works With Nest’ Shutdown

Consumers Deeply Worried IoT is Prone to Hacking

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Survey Shows Concern about Smart Device Security is Global

eMarketer logoNew research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.

See more on this latest research… [Read more…] about Consumers Deeply Worried IoT is Prone to Hacking

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

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Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

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eMarketer logoThere is a lot of buzz surrounding Amazon’s Echo product, a tabletop computer featuring a voice-controlled digital assistant named Alexa. Alexa will play your favorite music, get your morning news update, find out today’s weather for you, and more. All you have to do is ask Alexa.

But before Alexa, we had Siri and other voice-controlled assistants, mostly associated with our favorite smartphone. But are consumers enamored with using voice-controlled assistants? A new study from marketing company 451 Research suggests that we don’t.

See more on smartphone users embrace of voice-controlled assistants… [Read more…] about Sorry Siri: Research Shows Consumers Aren’t Using Voice-Controlled Assistants

New Research Quantifies Impact of ‘Showrooming’

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Harris Interactive LogoNew research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet to look up lower prices on items they see in the retail showroom to purchase later from an online merchant.

According to the survey, more than 43% of smartphone and tablet owning consumers admit to showrooming. This figure, alarmingly close to 50%, is likely to be much higher than many industry observers would have expected.

But the survey didn’t stop there… [Read more…] about New Research Quantifies Impact of ‘Showrooming’