Strategy in TECH...
In what was a rapidly developing situation last week, California distributor Electronic Stockroom announced on Monday this week that it was closing its doors. Owner Glen O’Brien will refocus his energies on his sales representative company, Novidor & Firestorm. But Electronic Stockroom was also a founding member of the national distributor group, Catalyst AV.
What will Catalyst AV do now that the large California territory is without a member?
We first reported on the formation of a new distributor group called Catalyst AV almost exactly one-year ago in December 2012, just prior to their formal launch at the International Consumer Electronics show this past January. While the concept of a national association of regional distributors was not a new phenomenon – various groups started forming back in the mid- to late-1990s – this particular announcement had some added drama with several of the initial members unilaterally defecting from competitor DDG.
Easy Access Distributing announced last week that their dealer event held last month, called the Emerging Technologies & Home Awareness Expo was a huge success. Held at the Courtyard by Marriott in Billerica, Massachusetts, the company said the event drew an attendance of 170 area integrators over two days.
Strata-gee.com has learned that the Digital Delivery Group once again finds itself without an executive director – only six months after naming Daniel Kippycash as Executive Director at the end of December 2012. The group remains embroiled in turmoil as it was in the midst of a major change of direction and a membership recruitment drive to replace several members who had departed the group for newcomer Catalyst AV. After having been briefed on the group’s progress in late March, we recently contacted the organization for a new update and learned of the executive director’s departure.
Catalyst AV, the newest national distributor group, announced yesterday that it has added IC Realtime Security to their vendor line-up. Catalyst AV is made up of eleven regionally based rep/distribution companies. The group launched officially at last month’s Consumer Electronics Show in Las Vegas.
The world of national distributor groups often resembles the ever-shifting sands of the desert – members change, vendors change, and its relative market position often changes. So it is a radically changed world in which the Digital Delivery Group (DDG) finds itself in the wake of last week’s announcement of the formation of a new national distributor group – Catalyst AV – an announcement that prominently featured the names of four DDG distributors who apparently defected to the new competitor.
The industry is abuzz about the recently announced launch of a new national distributor group known as Catalyst AV. While the emergence of a new distributor group has been rumored for months, the formal announcement came out just last week. The genesis of the group, according to our sources, was a triumvirate of Wally Whinna (Chicago’s Allnet Distributing), Glen O’Brien (California’s Electronic Stockroom), and Mike Hench (Florida & Southeast’s Electronics Source).
Wally Whinna was one of the original partners of the Alliance of Value Added Distributors (AVAD), the most successful of the national distributor groups that was ultimately purchased by Ingram Micro several years ago. We spoke to Whinna about his latest venture.
