In yet another sign of an industry in transition, Chinese manufacturer Tong Fang Global – better known by the Seiki brand of A/V products it manufactures – has turned the typical industry model for introducing the latest and greatest technology on its ear. In the same show where Sharp rolls out a 70-inch 4K Ultra HDTV for $8,000, Seiki rolls out a 39-inch 4K Ultra HDTV for $700. How do they do it? Read on…
Marketing
Perfect Path Says It’s on the Growth Path at CE Week
As we walked the halls of CE Week, we kept running into old friends and well-known industry personalities. We met both at once when we ran into Eric Bodley of PPC/Perfect Path who was at the show to support various partners of the company. PPC was recently purchased by cable giant Belden, Inc. and we’ve been anxiously awaiting more details on how this consolidation would be implemented.
Bodley wasn’t in a position to comment on that quite yet, but we took advantage of the meeting to ask him about a couple of other recent issues.
See Bodley’s comments on competition heating up & the Belden/PPC connection… [Read more…] about Perfect Path Says It’s on the Growth Path at CE Week
Core Brands Kicks Off KORUS at CE Week
One of the more interesting developments we saw at CE Week was the launch of a new series of products from Nortek, Inc. in the Core Brands, LLC booth called Korus. Korus is a line of wireless speakers designed to work with content streamed from you favorite smartphone/tablet/PC. Another line of wireless speakers is not particularly newsworthy. But Korus has a couple of tricks up its sleeve that IS unique…
See more on KORUS…including what really separates it from other streaming products… [Read more…] about Core Brands Kicks Off KORUS at CE Week
Thought for the Week – July 8, 2013
Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs.
Peter Drucker
Praying at CEA’s Church of Data Dominion
CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past years, this was a presentation that was included as part of the Line Show – now it has been split off as a separate day-long event including not only raw data, but various discussion panels as well.
And the data did not disappoint… [Read more…] about Praying at CEA’s Church of Data Dominion
New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly to consumers on the Internet. And a lot of retailers feel this way…71% said they would stop or reduce spending with brands that chose to do so.
See more about this survey, including other interesting retailer insights… [Read more…] about New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Gibson and Onkyo Go Wireless
The Wireless Speaker and Audio Association (WiSA) announced on Tuesday that it has signed up several new members and a couple caught our eye – Gibson Guitar Corp. (now Gibson Brands) and Onkyo Corporation. Also joining the organization are loudspeaker manufacturer Dali and Australian distributor Amber Technology who markets a line of speakers called Accent Digital.
Who is the WiSA and why would Onkyo and Gibson join? See more below… [Read more…] about Gibson and Onkyo Go Wireless
Don’t Throw the Baby Out with the Bathwater
As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.
But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”
What does this mean? See an example of how marketers throw the baby out with the bathwater… [Read more…] about Don’t Throw the Baby Out with the Bathwater
ESPN Will Stop All 3D Productions
In a move that technology blogger Gizmodo says marks the official death of 3D, it has learned that sports network ESPN will cease all 3D productions by the end of this year. ESPN 3D, which started in 2010 on largely a test basis, never really got off the ground – and as Gizmodo wryly noted, “won’t be broadcast in any dimension soon.”
See more on what Gizmodo calls this “huge news”… [Read more…] about ESPN Will Stop All 3D Productions
Gibson Guitar Announces Name Change
Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.
