As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.
But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”
