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Don’t Throw the Baby Out with the Bathwater

June 14, 2013 by Ted Leave a Comment

Photo of baby in bathtub.As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.

But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”

What does this mean? See an example of how marketers throw the baby out with the bathwater… [Read more…] about Don’t Throw the Baby Out with the Bathwater

Filed Under: Management, Marketing, Promotions, Strategy Tagged With: breakage, Monster, NewEgg, Redmere

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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