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What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

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Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Have the Tables Turned? Internet Users Research Online, Buy In Store

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Researching on you phoneThe data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.

In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.

But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store

Bridwell Leaves Digital Projection for Screen Innovations

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Scereen Innovations logoScreen Innovations (SI) announced this week that it has hired Michael Bridwell as its Vice President, Sales and Marketing, a newly created role for the company. Bridwell’s appointment is effective immediately, and he is said to be already at work helping to create “unmatched experiences for SI’s present and future customers.”

See more on Bridwell’s career and new role at Screen Innovations… [Read more…] about Bridwell Leaves Digital Projection for Screen Innovations

Sharp Hit With Pushback; Hisense Refuses to Rescind Licensing Deal

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Hisense is Said to be ‘Defiant’

Graphic of Sharp's LogoNews sources in Japan are reporting that Hisense has fired back at newly aggressive Sharp negotiating tactics, saying firmly it will not relinquish the licensing rights to the Sharp brand name in North & South America, as the company has recently requested. Hisense paid heavily to obtain those rights, and despite the fact that Sharp has asked to terminate the deal, the company has no intention of doing so no matter the offer – or more recently – no matter the threat from Sharp.

See more on this developing Sharp soap opera… [Read more…] about Sharp Hit With Pushback; Hisense Refuses to Rescind Licensing Deal

Sony Makes It Official – We Are OLED

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Sony's Kazuo HiraiIt was a strange press conference as compared to those held by Sony in the past – only one speaker (Kazuo Hirai) who methodically gave a summary of the new models the company was launching at this CES. The whole press event lasted a mere 24 minutes. No Hollywood movie stars…no musical performances…no custom video clips…no movie clips…no cars driving on the stage. Just the Sony CEO calmly listing the new models. In fact, at one point, Hirai introduced Sony US President Mike Fasulo who stood and waved to the audience – then was told to sit down and not steal Hirai’s spotlight. Strange…

But there was one really big star of the conference – the company announced the new Bravia OLED TVs, a major expansion of the OLED camp.

See more on Sony’s OLED announcement…and other new models… [Read more…] about Sony Makes It Official – We Are OLED

Thiel Launches Multiple New Products at CES

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thiellogoThiel Audio, in a series of press releases on their website, announced multiple new products to be launched at this week’s CES in Las Vegas. Some of these new products are being launched under the Thiel brand name, while others are being offered under the Aurora brand – a brand that was originally created for a 4K music venue at the company’s headquarters in Nashville, TN.

This launch represents what the company hopes will be the next chapter in the troubled brand’s long-running saga.

See more on Thiel’s new models… [Read more…] about Thiel Launches Multiple New Products at CES

HiFiMan: Staking Out the Extreme High End of the Headphone Market

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Launches $50,000 Headphone System

HiFiMAN Shangri-La systemHiFiMan, the specialty maker of high-end headphones and portable music players, announced this week the launch of a “premium” electrostatic headphone system that they call Shangri-La. Calling it a “cost-no-object experience,” the Shangri-La system is priced to sell for $50,000 at retail. The price of paradise appears to have risen lately.

See more about what HiFiMan suggests is the ultimate listening experience… [Read more…] about HiFiMan: Staking Out the Extreme High End of the Headphone Market

After Years of Cutbacks, Sony Says It’s Time to Drive Sales

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Sony Marketing Discusses Growth Plans with Japanese Media

Sony logo on screen at CES press presentationSony told the Nikkei this week that – to paraphrase – after years of painful dieting, the company has reached its fighting weight and is ready to go to battle to grow its sales worldwide. The company has spent the last few years spinning off divisions, cutting back on employment levels, and reducing overhead – all for the express purpose of improving profits. That goal achieved, the company will now focus on sales.

But the plan that Sony’s chief marketer outlined has some concerned… [Read more…] about After Years of Cutbacks, Sony Says It’s Time to Drive Sales

GoPro Cuts 15% Of Workforce; Closes Division

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Photo of KarmaJust a couple of weeks after we reported on GoPro’s recall of thousands of defective Karma drones and other business problems, now comes word that the company is in the process of cutting more than 200 jobs, or about 15% of its total workforce, amid a sales decline. The company has also decided to shut down its Entertainment division and rededicate itself to its core wearable camera business.

But analysts remain unconvinced the company has the right plan for growth… [Read more…] about GoPro Cuts 15% Of Workforce; Closes Division

Leon Dresses Up SONOS with Gorgeous Woodwork

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Leon logoAnn Arbor, MI-based Leon Speakers, known for their high-end A/V solutions that juxtapose the drama of art with the pinnacle of sound, announced this week that they have launched a line of wood trim encasements that bring the warmth of richly detailed woodgrain to the normal gray and black boxes of popular SONOS brand speakers. Known as Tonecase Hardwood Cabinets, Leon manages to bring a new form of richness to SONOS- a visual one.

See more on the new Leon Speakers Tonecase for SONOS… [Read more…] about Leon Dresses Up SONOS with Gorgeous Woodwork