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Gibson Brands Strikes Again – Seeks to Acquire Cakewalk from Roland

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Logo for Gibson BrandsGibson Brands announced this week that it it has signed a letter of intent with Roland Corp. and Cakewalk, Inc. to acquire Cakewalk Inc., a music software company, for an undisclosed amount. The deal is pursuant to the successful negotiation and execution of a definitive agreement.

And with acquisition, Gibson says it will launch a new brand, Tascam Professional Software to sell the Cakewalk product line. See more on this acquisition below… [Read more…] about Gibson Brands Strikes Again – Seeks to Acquire Cakewalk from Roland

Core Brands Hires New Marketing VP to Replace Starkey

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Nortek's Core Brands LogoIn an announcement considered a surprise by most in the industry – Core Brands announced that it has named Joe Roberts as VP of products and marketing. Roberts will replace Paul Starkey, the former President of Core Brands’ Elan division and, most recently, Senior VP of Marketing for the company.

See more on this surprising announcement, including comments from Starkey… [Read more…] about Core Brands Hires New Marketing VP to Replace Starkey

Apple Launches New iPhones, Stock Gets Squashed Like a Bug

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Is Apple the Victim of Unreasonable Expectations? Or Is the Reaction to Incrementalism Justified?

:Photo of iPhone 5C
Apple’s new iPhone 5C

Apple, Inc. announced on Tuesday the long-awaited update of its key iPhone 5 smartphone, only to see its stock pummeled – losing more than 2% of its value on Tuesday and another 5.44% on Wednesday as investors appeared under-whelmed by the announcement. But is this reaction fair? Has Apple lost its innovation mojo? Or is Apple the victim of unreasonable expectations?

See more on the new iPhone 5C and 5S smartphones from the market leader… [Read more…] about Apple Launches New iPhones, Stock Gets Squashed Like a Bug

EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

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STRATA-GEE.COM EXCLUSIVE

2013 Benchmarking Survy CoverLast month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.

See more on some of the more interesting results from CEDIA’s 2013 Benchmarking Survey… [Read more…] about EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

Soundcast Casts Deeper into International Waters

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*BREAKING  NEWS*

We told you last week about Soundcast Systems, Inc. who has engaged in a bold play to reinvigorate its business with the owners upping their capital investment, bringing in new management, anPhoto of Linda van Zantend ramping-up both marketing and personnel. When we interviewed President Mike Weaver about his international strategy, he paused and declined to go into great detail. He did, however, vaguely allude to a forthcoming “major announcement” relative to Soundcast’s international plans.

Today, the company revealed what must be the news that Weaver was referring to, as it announced that the company has hired LVZ International, a firm that specializes in international sales.

See more on this new turn-of-events… [Read more…] about Soundcast Casts Deeper into International Waters

Soundcast Casts a New Expanded Role for Itself

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Photo of SoundCast's Mike Weaver
Soundcast President Mike Weaver wants you to use Melody to “Go Places.”

Earlier this week during the Audio Associates Dealer Expo held in New Jersey, we had an opportunity to meet with Mike Weaver, President of San Diego-based Soundcast Systems, Inc. Soundcast, a manufacturer of wireless outdoor speakers has been around for quite some time and although it seems to have achieved some recognition for good quality products, the company has been a little sleepy and unremarkable…until recently, that is.

With new money from the founders, a new team of executives, and recently launched new products – Soundcast has definitely cast a new expanded role for itself in the industry…

See more on the dynamic new growth trajectory the company is on, below… [Read more…] about Soundcast Casts a New Expanded Role for Itself

Does Your Website Measure Up? New Study Provides Benchmark

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Graphic of Report TitleBy now, most of us in the TECH industry have launched websites to represent our businesses online. However, it can be hard to know just how your website measures up as compared to other small business websites – all vying for attention of the web “surfers.”

Now, a new and pretty comprehensive study of more than 6,000 small business websites has been released – and the results provide a benchmark against which you can see how your web marketing efforts measure up.

See an interesting infographic & how your website stacks up vs. the average small business… [Read more…] about Does Your Website Measure Up? New Study Provides Benchmark

6 Steps to Ensuring You’re Replete with Rewarding Referrals

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Graphic demonstrating One-to-Many conceptWhen we ask integrators or installers how they get business, we’ll often get the same one-word answer: referrals. This is not a huge surprise. But what is a little surprising is that when we ask how they go about getting referrals – we often get nothing but perplexed looks.

See our advice on how to find yourself replete with rewarding referrals below… [Read more…] about 6 Steps to Ensuring You’re Replete with Rewarding Referrals

Further Industry Consolidation as ‘Home Theater’ and ‘Sound & Vision’ Magazines Merge

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Source Interlink LogoFinding themselves at the crossroads of two struggling industries – consumer electronics and traditional publishing – Source Interlink Media, the owners of both Home Theater and Sound & Vision magazines, has decided to merge the two properties into one entity. The combined entity will be known as Sound & Vision – apparently leaving the Home Theater name plate to the annals of history.

This pivot point provides a sad demarcation in a once vibrant competition. See more below… [Read more…] about Further Industry Consolidation as ‘Home Theater’ and ‘Sound & Vision’ Magazines Merge

RTI Selects Tyler Nelson as National Product Trainer

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RTI logoRemote Technologies Inc. (RTI) announced today that it has selected Tyler Nelson as its new national product trainer. Nelson will be in charge of creating and conducting product education and training for RTI’s dealers and distributor across North America.

See more on this new appointment… [Read more…] about RTI Selects Tyler Nelson as National Product Trainer