Strategy in TECH...
Apple, Inc. announced on Tuesday the long-awaited update of its key iPhone 5 smartphone, only to see its stock pummeled – losing more than 2% of its value on Tuesday and another 5.44% on Wednesday as investors appeared under-whelmed by the announcement. But is this reaction fair? Has Apple lost its innovation mojo? Or is Apple the victim of unreasonable expectations?
Last month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.
We told you last week about Soundcast Systems, Inc. who has engaged in a bold play to reinvigorate its business with the owners upping their capital investment, bringing in new management, an
d ramping-up both marketing and personnel. When we interviewed President Mike Weaver about his international strategy, he paused and declined to go into great detail. He did, however, vaguely allude to a forthcoming “major announcement” relative to Soundcast’s international plans.
Today, the company revealed what must be the news that Weaver was referring to, as it announced that the company has hired LVZ International, a firm that specializes in international sales.
Earlier this week during the Audio Associates Dealer Expo held in New Jersey, we had an opportunity to meet with Mike Weaver, President of San Diego-based Soundcast Systems, Inc. Soundcast, a manufacturer of wireless outdoor speakers has been around for quite some time and although it seems to have achieved some recognition for good quality products, the company has been a little sleepy and unremarkable…until recently, that is.
With new money from the founders, a new team of executives, and recently launched new products – Soundcast has definitely cast a new expanded role for itself in the industry…
By now, most of us in the TECH industry have launched websites to represent our businesses online. However, it can be hard to know just how your website measures up as compared to other small business websites – all vying for attention of the web “surfers.”
Now, a new and pretty comprehensive study of more than 6,000 small business websites has been released – and the results provide a benchmark against which you can see how your web marketing efforts measure up.
When we ask integrators or installers how they get business, we’ll often get the same one-word answer: referrals. This is not a huge surprise. But what is a little surprising is that when we ask how they go about getting referrals – we often get nothing but perplexed looks.
Finding themselves at the crossroads of two struggling industries – consumer electronics and traditional publishing – Source Interlink Media, the owners of both Home Theater and Sound & Vision magazines, has decided to merge the two properties into one entity. The combined entity will be known as Sound & Vision – apparently leaving the Home Theater name plate to the annals of history.
Remote Technologies Inc. (RTI) announced today that it has selected Tyler Nelson as its new national product trainer. Nelson will be in charge of creating and conducting product education and training for RTI’s dealers and distributor across North America.
It’s been quite a ride for New Jersey’s Electronics Expo over the last year or so. Once riding high as one of the fastest growing New Jersey electronics retailers, the company has struggled with the changing economy, changing industry, bankruptcy, and recovery. It’s been a wild ride and founder Leon Temiz says he is committed to crafting a new type of specialty retail business.
The theme for CEWeek this year – as far as we’re concerned – was “CHANGE.” There were very few “traditional” products shown or updated – and a plethora of new products and categories, such as wireless systems, mobile devices, innovative [predominantly mobile] accessories, new app concepts, and more. And one interview we conducted – with AudioSource CEO Tom O’Mara – seems to embody that sense of change, as he seeks to – while keeping the company’s foundation – build a whole new (and changed) company.
