New data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.
Consumer Trends
New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020
New market research on the smart home market says the global consumer market will grow to be valued at around $58.7 billion by 2020. Market researcher MarketsandMarkets predicts that recent developments in the channel will fuel a 17% compound annual growth rate (CAGR) between 2015 to 2020 leading to the creation of a significant consumer market.
See more on this new research…What ‘new developments’ are they referring to?… [Read more…] about New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020
Here Are Affluents’ Holiday Shopping Plans
If you are like many of our readers, you are either a custom integrator or specialty AV retailer who serve the Affluent ($75,000 per year income and up) market. Two new pieces of market research provide colorful illumination of the holiday shopping plans of Affluents for this coming holiday season.
And the results of this research may give you pause… [Read more…] about Here Are Affluents’ Holiday Shopping Plans
‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers
New data from GfK’s annual FutureBuy survey of shoppers shows a dramatic turn in the effect of “showrooming” (shoppers looking at/picking items in stores, then buying them online) with a decided edge going to brick-and-mortar retailers. The survey tracks omni-channel shoppers – both those engaged in showrooming and those that conduct “webrooming” (shopping an item online, but then buying it in a retail store) – in 17 countries and across 15 product segments…including consumer electronics.
See the surprising results showing a significant swing in favor of retailers… [Read more…] about ‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers
Do You REALLY Know What Kind of Behavior Your Customers Expect of You?
A new survey from Cohn & Wolfe – and discussed on MarketingCharts.com – suggests a possible sea change in the expectations of your customers as to the behavior of your company. We’ve seen some other similar surveys…and if you haven’t gotten clued in to this yet – well read on, the results may surprise you…
Do you REALLY know what your customers expect of you? Check out the results below… [Read more…] about Do You REALLY Know What Kind of Behavior Your Customers Expect of You?
What Do Homeowners Really Want from a ‘Smart Home’ System?
52% of Americans Say Having a Smart Home is at Least Somewhat Important to Them
In an new study on consumer attitudes about smart home technology, we find some interesting insights. Some seem logical…while others are a bit of a surprise. We were surprised to find out that more than half of all Americans feel that having a smart home is at least somewhat important to them. And 21% – more than one in five Americans – said having a smart home is very or fairly important to them.
Do consumers want a pro to install their smart home tech? Or will they DIY it?… [Read more…] about What Do Homeowners Really Want from a ‘Smart Home’ System?
If $100,000 Unexpectedly Dropped into Your Lap, How Would You Spend It?
Imagine for a moment that you won the lottery, or gained an inheritance, of a substantial amount of money…say, $100,000. How would you spend it? That was the intriguing question pollster Harris Interactive asked an online panel of U.S. Internet users. Would they buy a new car? Would they remodel their home to add a home theater? Would they buy a nice present for their spouse? Would they donate some or all of it to charity?
Think you know YOUR customer? Then you better check out this survey – the answers to the above scenario may surprise you. [Read more…] about If $100,000 Unexpectedly Dropped into Your Lap, How Would You Spend It?
Streaming Music is Even More Popular Than You Think
Just about every dealer and integrator (and manufacturer, for that matter) is acutely aware of how popular streaming music is with their clients/customers. Now, new industry statistics, reported on by market researcher eMarketer, provides a dramatic indicator of just how popular streaming music has become. And it is likely much more popular than you could imagine.
Just how popular are streaming music services? See below for some dramatic numbers… [Read more…] about Streaming Music is Even More Popular Than You Think
Consumer Confidence Index at Lowest Level in 7 Months
The Conference Board released today its closely watched Consumer Confidence Index – a monthly reading on the sentiment of consumers about the economy. The reading for the month of November at 70.4 fell slightly from the October reading of 72.4. October, however, had fallen sharply from the September and the current reading is the lowest since April.
What’s dragging consumer confidence down at this critical holiday shopping season?… [Read more…] about Consumer Confidence Index at Lowest Level in 7 Months
Homebuilders Report the Next Great Home Add-On is Solar Panels Built-In – To the Roof & the Mortgage
Granite countertops – at one time considered an amenity – are now considered a standard option for most folks building new homes. Now, Bloomberg is reporting that the next granite countertops – is solar panels.
How hot are solar panels? According to the Solar Energy Industries Association, demand for systems that generate electricity at home will jump 56 percent nationwide this year. In fact, two communities in California have passed legislation mandating solar panels in all new construction.
