Strategy in TECH...
Sadly, we learned at the end of last week that long-time, well-respected industry veteran Tom Ishii has passed away. Mr. Ishii was a long time Executive Vice President of Onkyo USA Corp. and we are told he passed away after a short illness.
Toshiba Corp. announced late yesterday that it has decided to exit the TV business in all export markets, including North America. The move shocked some, but those who follow the trends in the TV business were not surprised at all as Japanese manufacturers have struggled to maintain viability in a low profitability category with declining demand.
We have learned today that Kaleidescape has appointed well-known industry veteran Mark Weisenberg as Kaleidescape’s new Vice President of Sales. Weisenberg replaces former VP of Sales Buzz Goddard, who left the company this past December.
SOL Republic announced today that it has signed PGA pro golfer Tiger Woods to promote its brand of headphones and speakers. One of the most successful pro golfers of all time, Woods is an 11-time PGA Tour Player of the Year and has won 14 major golfing events.
We’ve been saying for years that the key to outperforming your competition is to have a really powerful story…and then tell it well. (The caption to the image at right and below is “A strong story, well told.) If you do both of these things better than your competition – you will succeed.
Two rather significant news stories emerged today – one about Apple’s amazing Q1 fiscal results and the other about Sony’s troubled mobile division – and we couldn’t help but notice an incredible irony. In a way, it’s almost a tale of two CE industries.
AVWeek, a weekly audio/video webcast on AV industry news from AV Nation invited Strata-gee.com editor Ted Green to participate as a guest panelist last Friday. The group discussed several of the AV industry’s most recent news stories including Harman’s acquisition of software company, a new AVNu Alliance product, Via founder Randy Stearns leaving, and more…
Marketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.
Nortek, Inc. announced today that it has acquired Anthro Corporation through its Ergotron division. Anthro makes and designs a range of technology furniture. Nortek said that it financed the purchase using cash on hand and its existing asset-based lending facility.
Spring Deck, LLC (SpringDeck) made two significant announcements this week – one sales-oriented, and the other service-oriented. First, the company announced plans to begin hiring sales representative companies around the United States to sell its unique sales presentation software and app to custom integrators. Second, the company announced a new “pilot” or test program, offering an affordable way to access their large database of vendor marketing materials.
