Data Suggests a New Blueprint for Greater Sales Success
A long and proud tradition in our industry is the narrative of the individual sales rep or distributor salesperson schlepping through wind and snow to meet with one of their dealers lugging product samples and marketing materials, pitching his lines, getting a purchase order from the dealer, calling the order into his manufacturers and thus earning a sales commission. But data from Forrester Research, Inc. released last year shows that this tradition is rapidly diminishing, with market trends projecting the elimination of as many as 1 million B2B sales jobs – like those held by sales reps and distributor salespeople – by 2020.
Apple, Inc. is starting to look brown, bruised, and past its prime in wake of the surprising quarterly results that showed growth in sales of their bellwether iPhone product to be the slowest since the company launched the product category in 2007. Not only that, but the company forecast an overall sales decline for the first quarter of 2016 – their first sales decline since 2003. Reaction from Wall Street was swift with the price of Apple stock down more than 6% in mid-afternoon trading.
