Strategy in TECH...
We learned today that the upcoming CE Exchange event scheduled to be held at the Foxwoods Resort in Mashantucket, CT May 6-8, 2013 will be formally postponed today by its promoters EH Events and CEPro. The event, a more intimate and interactive alternative to typical industry trade shows, took a completely new and fresh approach by making the show regional with education, training, market data, etc. becoming more meaningful as it’s tailored for the local area.
Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.
For those of you who were at the Consumer Electronics Show (CES) earlier this month: Did you see the new tablet introduced by Panasonic? Featured during the Panasonic press conference as an example of Panasonic’s innovation, the company showed a new tablet computer launching it into the tablet computer fray which is dominated by the Apple iPad…with a rapidly growing Samsung with its Galaxy Note and Tab lines nipping at its heels.
It is now late January and the Consumer Electronics Show (CES) is well into our rear-view mirror. Yes, as in other years, there has been a flood of publicity and tons of articles on gadgets introduced at the show. The show’s promoter, the CEA, has already crowed about the event being the biggest ever and all seems well. Or is it?
NuVo Technologies, a darling of the custom integration industry, has launched a new wireless system that it intends to market for self-installation by consumers – bypassing integrators and installers altogether. The new system is being shown at CES 2013 and the company claims its so easy to set up that “just about anyone can.”
AudioControl took advantage of the 2013 Consumer Electronics Show (CES) to announce their Rialto 400 Amplifer/DAC (digital-to-analog converter) system designed to allow users of the many popular wireless music systems available today to enjoy a higher quality sound experience. Popular wireless music systems, such as Sonos, can have their sound quality dramatically improved thanks to the Rialtos audio-optimized design.
Every year at the Consumer Electronics Association’s (CEA) annual International Consumer Electronics Show (CES) in Las Vegas, NV, the organization releases new marketing data including forecasts about the future growth of the industry. According to the trade group, revenues for the electronics industry will reach $209.6 billion in 2013 – another new record and well over last years $204 billion level.
Even among participating companies in the CEA’s long-running marketing data collection program, there are often chuckles and whispered question marks about the accuracy of the aggregated forecasts. With one exception (2009), the CEA is famous for releasing optimistic growth forecasts that only go one way – up.
One of the more interesting of the seemingly endless series of announcements at CES 2013 was one that heralded the formation of a new trade association called the Internet of Things Consortium (IoTC). Utz Baldwin, CEO of Ube, clued us in because, as we were to learn, Ube is one of the founding companies.
Specialty cable manufacturer Wireworld Cable of Fort Lauderdale, FL launched a new high-performance line of cables called Series 7 this week at CES 2013 in Las Vegas, NV. An upscale high-performance line, Series 7 boasts a couple of major new technological innovations that the company says offer a real and noticeable upgrade in performance.
GoldenEar Technology, the loudspeaker company launched by renowned speaker designer and industry maven Sandy Gross, continues to broaden its line offerings – announcing two new systems at CES 2013 this week in Las Vegas. One of the new models, the Triton Seven, brings Triton technology to new more affordable price points. The other, the SuperSat 60 & 60C satellite & center speaker system, is a step-up over the existing 50-series.
