Strata-gee.com

Strategy in TECH...

AudioControl Single Zone Amps
You are here: Home / Archives for Research

Research

9 Years After Recession, Americans Still Feel Frugal

by Leave a Comment

Gallup logoMy grandparents lived through the Great Depression (1929-1939) and it changed their lives forever. As kids, we used to think they were weird. They never threw anything away. Bent nail? “I can hammer it straight again!” Small amount of left-over paint? “You can add thinner and turn it into plenty of white wash.” Hole in a sock? They would darn it! Clearly, dealing with that time of great financial distress changed forever the way they felt about money, spending, and saving.

Since the last recession in 2009, Gallup has been conducting a poll on Americans’ attitude on spending. Read on to see the results – they just might surprise you…

See the results of the latest Gallup poll showing American frugality continues… [Read more…] about 9 Years After Recession, Americans Still Feel Frugal

3 Out of 4 Say the Customer Experience You Deliver is Essential

by Leave a Comment

Researching on you phoneQuestion: Think about 100 of your best customers. If that group of 100 good, loyal customers had one bad experience with your company, how many of them do you think you would lose? A couple? Maybe 10%? You will find the answer to this question, based on a new research from PwC, at the end of this post.

Have you ever stopped and considered just exactly what is it like for your customers or clients to do business with your company? You might want to think about that very deeply, as new research from PwC shows that three out of four Americans say that the customer experience is a critical factor in their decision to do business with you (or to continue to do business with you)…and this is a global phenomenon, according to the survey’s findings.

See key takeaways from this important research on your customers… [Read more…] about 3 Out of 4 Say the Customer Experience You Deliver is Essential

Amazon Echo Market Share is Slipping

by Leave a Comment

eMarketer logoIn a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.

See more on this early but meaningful research on Amazon’s declining share… [Read more…] about Amazon Echo Market Share is Slipping

Exciting New Study: We are in an Audio Resurgence!

by 1 Comment

Nielsen logoWe live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, which would you choose: Smartphone? Tablet? PC? TV connected device? TV? AM/FM radio?

If you picked that last option, AM/FM radio, you would be correct! Fully 93% of all adults use an AM/FM radio to consume content on a weekly basis. Surprised? Hold on to your hat…that’s just one of the many surprising results in new research study from The Nielsen Company that says we are now in an audio resurgence.

See more on this surprising study on the resurgence of audio with today’s consumer… [Read more…] about Exciting New Study: We are in an Audio Resurgence!

Polls: Facebook Faces a Major Trust Crisis

by Leave a Comment

Stunning Reversal for Once-Loved FANG Brand

Facebook finds themselves square in the middle of a political and public relations fire storm, as news of the firms connection to Cambridge Analytica and the harvesting of the personal data on at least 50 million Facebook users, including perhaps you and I, have recently received a lot of news coverage. Now word comes via two new polls that the company’s brand has taken a serious hit in the eyes of their users and former fans.

See more on these latest polls about Facebook from Reuters/Ipsos… [Read more…] about Polls: Facebook Faces a Major Trust Crisis

Consumers Deeply Worried IoT is Prone to Hacking

by Leave a Comment

Survey Shows Concern about Smart Device Security is Global

eMarketer logoNew research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.

See more on this latest research… [Read more…] about Consumers Deeply Worried IoT is Prone to Hacking

Nearly 60% of Prime Users Say No to Amazon Key

by 3 Comments

Photo of Amazon Key service deliverConsumer’s Front Door an Impenetrable Barrier to Online Delivery People

Gifted visionaries like Jeff Bezos can image amazing products and convenient services. For example, like designing the world’s easiest online shopping site…and, dreaming of having consumers purchase goods online to be delivered IN their home. Today, in 37 cities across the United States, Amazon is launching its new delivery service where deliveries are placed past your temporarily unlocked front door and placed into your home…thanks to a special $250 door lock and cloud camera packaged solution that can be temporarily opened for the delivery person, called Amazon Key.

See what Amazon Prime subscribers think of Key in a survey by Recode… [Read more…] about Nearly 60% of Prime Users Say No to Amazon Key

CEDIA/Home Advisor Smart Home Survey

by Leave a Comment

CEDIA 2017 logoAt CEDIA 2017 CEDIA and Home Advisors partnered to present the results of a recent member survey on the Smart Home market that the two parties collaborated on recently. The results were interesting although not particularly surprising or earth shattering.

See what CEDIA and Home Adviser uncovered about Smart Homes… [Read more…] about CEDIA/Home Advisor Smart Home Survey

Uh-Oh, Data Shows TVs are Disappearing From Homes

by 3 Comments

Watching TVFor years now, the single greatest driving force behind the entire consumer electronics industry has been the vibrant, forceful growth in sales of television sets. Now, in a surprising new report, we learn that American consumers are beginning to wean themselves off of TVs. What that means for integrators, or for the industry, remains to be seen.

See more on this surprising new report on the decline of TVs in America… [Read more…] about Uh-Oh, Data Shows TVs are Disappearing From Homes