Strategy in TECH...
SnapAV kicked off their first major three-day virtual event called Snap Pro Live Tuesday afternoon. In a keynote presentation, SnapAV CEO John Heyman hailed the work of the integrator in the wake of the COVID-19 pandemic, saying the dealer “took on the role of a courageous warrior.” And with that, Snap Pro Live was launched offering three full days packed with useful content. (See more details on Snap Pro Live here…)
URC and Somfy announced last week that they have come together in “a new phase of collaboration in smart home automation.” Building on the established strengths of the partners, both URC and Somfy end users will benefit from a seamless integration of Somfy products with URC control solutions.
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
As previously reported by Strata-gee, the Crestron NEXT event of two weeks ago was a remarkable accomplishment for one company to pull off. With a full two-day agenda – Crestron NEXT offered lots of great content, such as its perspective on the tech business today, seminars on their key current tech products, and more importantly, advice on where things are going tomorrow.
Probably one of my favorite presentations was actually the closing presentation – where Ranjan Singh, Crestron’s Executive VP of Product and Technology summed up the key points of the last two days…and more importantly…offered some details on trends to watch today that will drive the future in a presentation titled “Future Innovations, Next & Beyond.” This is the kind of smart insight that most integrators never get to hear.
No question about it, Savant is on a roll. Just four months ago in May, the company surprised the industry by announcing their acquisition of GE Lighting, instantly transforming the company into one of the top lighting providers in the US. But, clearly, they weren’t done yet, as the company announced two new partnerships at CEDIA Expo Virtual – one with Robern, a luxury bathroom furnishings manufacturer…and the second with Devialet, a unique design-centric powered speaker maker out of Europe.
AudioControl, a specialty electronics manufacturer of residential, commercial, and mobile audio products, had several announcements at last week’s CEDIA Expo Virtual. While many of those were announcing, for example, the shipping availability of previously announced products, one announcement in particular caught my eye. And it’s not about a product at all!
Event season is upon us, as evidenced by the two major events that took place last week – CEDIA Expo Virtual 2020 and Crestron NEXT. This year, thanks to COVID-19, these normally in-person events took place in the digital domain as virtual events. And the next big show that integrators are going to want to watch for – which will also be a virtual event – is the upcoming Snap Pro Live being produced by industry powerhouse SnapAV.
At the dawn of the custom integration industry (then custom installation industry), it became clear to many that there was strong consumer demand for a more custom solution that allowed clients to reclaim floor space lost to big box speakers. This demand led to the creation of in-ceiling and in-wall speakers. Certainly, for many consumers, this was a dramatic step forward in regaining control of their interior design. Yet as time went by, it was clear that what many clients really wanted was…completely invisible sound.
But invisible speakers generally don’t match the sound quality of traditional visible in-ceiling/in-wall models – a major performance compromise that causes many integrators to refuse to offer them. But in a press conference at the CEDIA Expo Virtual this week, Sonance told the gathered media that they have solved the conundrum of the sound quality compromise of invisible speaker performance.
CEDIA Expo Virtual was almost exclusively an online media event…rather than a real, in-person trade show. I know…duh! Yes, I knew this logically, but it hadn’t really hit me viscerally until I actually attended the event. But what that means for Emerald Exposition is that their expertise in fielding large scale, B2B, in-person events really doesn’t apply here. And that fact forced them to rely exclusively on CE Pro for almost the entire event, including content strategy, seminar production, and show performance.
I don’t know about you, but at this point in our pandemic-impacted new normal, I’m getting a little Zoomed out. Do you know what I mean? So when I learned that there would be two big virtual events in one week (CEDIA Expo Virtual and Crestron NEXT), it didn’t exactly extract a big WOO-HOO from me.
So how do virtual event promoters rise above the morass of brain-addled ambivalence from the many industry denizens overloaded by Zoom meetings? They deliver truly motivating content that shakes the attendees out of their Zoom-induced comas. I’m pleased to report that Crestron NEXT has delivered on the promise of offering truly interesting and impactful content for integrators, at their first ever online, virtual integrator conference.
