Strategy in TECH...
Digital Projection, Inc. (DP), a leading video technology provider, announced this week that it will withdraw its participation in CEDIA Expo 2021, as well as all large, in-person tradeshows for the remainder of 2021. While DP says they enjoy meeting face-to-face with “customers, partners, and friends,” the ongoing COVID-19 pandemic has forced them to reexamine the risks of such events and led to this decision.
On Wednesday, Emerald emailed a letter to exhibitors that appears to be an attempt to stem the outflow of companies that have canceled their participation in the CEDIA Expo 2021 – 42 brands according to Strata-gee’s tracking – and encourage those exhibitors that have not yet abandoned the show from leaving. Signed by Emerald executives Brian Pagel and Jason McGraw, the letter declared “the show is still very much on as planned.”
Sonance, a leading supplier of custom integration speakers and electronics, announced today that they will “withdraw from exhibiting at the 2021 CEDIA Expo,” much as several other exhibitors have decided over the last few days. In fact, today has been a big day for such withdrawals – almost a third of all companies who announced they were pulling out of the show, made that announcement today.
This morning, within just minutes of Crestron’s announcement, Lutron announced that they too have decided to withdraw from CEDIA Expo 2021. One of the top lighting control and systems providers to custom integrators, this announcement is likely to hit hard, as potential attendees weigh whether attending the show will be worth their time, and their added risk in the face of the rapid spread of the Delta variant of COVID-19.
Positioned on prime real estate in the front row of the convention hall, with power brands Sony on one side and Samsung on the other, Sound United says that their booth at next month’s CEDIA Expo in Indianapolis, IN, will remain empty. The company announced today that, like Savant and Snap One before them, they too have decided to pull out of the Expo over concerns about the spike in cases of the COVID Delta variant.
By now, you may have heard that Savant has acquired Racepoint Energy, LLC, which will now operate as Savant Power. In another post, I discuss this acquisition in a little more detail and interview Savant Power President Anna Demeo. Demeo is incredibly smart and because of this, it was one of my more challenging interviews – let’s just say you don’t want to take her on in a game of Scrabble. This is a big move by Savant and if you don’t look closely, you may miss the importance of what it potentially represents – a significant disruption of the power segment.
Last week, Savant Systems, Inc. announced that it had acquired Racepoint Energy, LLC, a provider of innovative power solutions. What many people did not know was that Racepoint Energy was another venture launched by Savant CEO Bob Madonna, and was originally intended to be a freestanding solution – primarily targeted for commercial, industrial, and utility markets.
But then the world changed and it made sense for Savant to bring it under their residential automation brand.
AudioControl announced this week that it has released certified drivers for Crestron Home for its line of specialty electronics. This news means that the company’s products, already popular in home automation systems, will now integrate into the rapidly expanding Crestron Home ecosystem.
Ever since Crestron launched Crestron Home it became obvious that there had been a sea change in the company’s go-forward strategy. The new Home operating system was easier to program and deploy, more visually attractive for end-users, and more clearly differentiated from their more robust high-end programming solutions. But also, the company’s style of operation changed as well, from doing it all in-house to opening itself up to partnerships.
Now we learn of two more in a long line of technology partnerships as the company continues to evolve and propel Crestron Home down the path to becoming the dominant smart home OS in the industry. The new partnerships are with Josh.ai and Somfy, both well-regarded technology players in the custom integration channel.
Recently, in a special Zoom presentation for Strata-gee by SnapAV executives Jeff Hindman (Chief Revenue Officer) and Kordon Vaughn (VP Marketing), I was about to learn about the company’s new brand strategy going forward. Ever since SnapAV acquired their largest division, Control4, there has been much speculation about how to address the market with two strong, well-known brands. I joked, “So what’s it going to be…ControlAV or Snap4?
It turns out I wasn’t that far off, as the executives shared with me that they would be rebranding the organization as Snap One.
