BREAKING NEWS – 2nd Update 8/31
<<NOTE on 2nd MASSIVE Update: Scroll to the bottom of this page to learn more about a second MASSIVE list update on 8/25>>This past week brought a surprising turn of events while we were all preoccupied with preparations for the rapidly approaching CEDIA Expo 2021 show that is just about 3 weeks away in Indianapolis, IN at the Indiana Convention Center. The surprise is that some exhibitors began to pull out of the event in response to the national increase in infections resulting from the COVID-19 Delta variant.
The first to take a stand was Savant, who announced last Tuesday that they would sit out this year’s Expo in order to ensure the safety of their employees, partners, and customers in the face of the surging Delta variant. Within 48 hours, other exhibitors began to join them in making the same decision and by the end of the week, at least six major brands, all large exhibitors representing literally thousands of square feet of exhibit space, had announced or otherwise informed their dealer base that they had decided to pull out of the Expo.
See a continually updated list of companies pulling out of CEDIA Expo 2021…
Strata-gee has led the media in reporting on this development, an amazing set of circumstances the likes of which we have never before seen. Recognizing that these brands pulling out of the show was an important development that could affect the perception of the event for all of the other participants, I have circulated multiple reports as each brand reached and communicated their decision.
This Week May be a Turning Point; Strata-gee Will Build & Maintain a List
This week may turn out to be a turning point for the event overall, as rumors suggest that more defections from the show’s base of exhibitors are likely. But it can be confusing to keep straight which are just rumored to be leaving the Expo and which have actually officially announced their plans to leave the event. With that being the case, I have decided to compile a list that will be regularly updated to catalog which brands have actually chosen to withdraw from the Expo.
In the table below, you will find the companies who have exited CEDIA Expo 2021 listed in the order of the date I discovered their decision. In most cases, I have sought and obtained confirmation from the company or company-connected sources. Confirmation is in the form of a physical or electronic copy of a company statement or, in some cases, an email sent from a company email address to dealers.
I have added a story link if I have written a story specifically about the company’s decision to withdraw from the CEDIA Expo. Finally, I have added a comment column for space to add any clarifications or other information.
Check back often as new names are added. I know for a fact more companies are announcing their decision this week – perhaps many more.
Updated List of Exhibiting Companies Who Pulled Out of CEDIA Expo 2021 – (See Corrections at end of post)
|1||Savant Systems||8/10||C||See Savant story here…||Savant was the first to announce|
|2||Snap One||8/12||C||See Snap One story here…|
|3||Sound United||8/13||C||See Sound United story here…|
|4||Sonos||8/13||C||See Sonos story here…||Sonos says “the risks are too high”|
|5||Samsung||8/13||C||See Samsung story here…||Confirmed via letter to dealers|
|6||Sony||8/15||C||See Sony story here…||Per my story, originally unconfirmed, now confirmed by Sony comm to dealers (& Strata-gee) on 8/16|
|7||RTI/Bluestream||8/16||C||Via dealer email 8/13|
|8||Fortress Seating||8/16||C||Via dealer email 8/13|
|9||Legrand||8/16||C||Via dealer email|
|10||AudioQuest/GoldenEar||8/16||C||Via dealer email|
|11||Wisdom Audio||8/16||C||Via dealer email|
|12||ProSource||8/13||C||Group is out, but individual dealers can make their own decision to attend|
|13||Salamander Designs||8/16||C||Some products to be shown in partner booths|
|14||Panamorph||8/13||C||Via email to dealers|
|15||Ring||8/16||U||Emerald removed Ring from floorplan|
|16||Harman Luxury Audio Group||8/16||C||Owned by Samsung who withdrew from Expo; Emerald removed from floorplan|
|17||Access Networks||8/16||C||Owned by Snap One; Emerald removed them from the floorplan map|
|18||ELK Products||8/17||C||H/T Jeremy Glowacki|
|19||Brilliant||8/17||C||I have no info on this, but Emerald has removed them from the Exhibitor List and floorplan map|
|20||Azione Unlimited||8/17||C||The group has withdrawn from Expo, but will hold its conference in later September|
|21||Acoustic Innovations||8/17||C||Via email to reps|
|22||Trinnov Audio||8/17||C||Confirmed with a company executive|
|23||Crestron Electronics||8/18||C||See Crestron story here…||Via company statement & executive|
|24||Lutron||8/18||C||See Lutron story here…||Via press statement|
|25||Sonance||8/18||C||See Sonance story here…||Via company statement & executive|
|26||Somfy||8/18||C||Via company executive|
|27||LG||8/18||C||Dropped from Exhibitor List and floorplan map|
|28||URC||8/18||C||Via email from a company executive|
|29||Pro Audio Technology/Theory||8/18||C||Via email from a company-associated representative|
|30||Seymour-Screen Excellence||8/18||C||Via company email to sales reps|
|31||Amplifier Technologies Inc. (ATI)||8/18||C||Via statement from company executive|
|32||Yamaha||8/18||C||Via letter to dealers and company exec|
|33||Poly||8/18||C||Removed from floorplan; email from company|
|34||Procella Audio||8/18||C||I was notified directly by the company|
|35||MantelMount||8/19||C||Statement from company|
|36||RowOne||8/19||C||Via company representative|
|37||Nortek||8/19||C||Via Email from company representative|
|38||PantryOn||8/19||C||Via Twitter message from company; Company was a new exhibitor in The Launch Pad|
|39||CinemaTech||8/19||C||Per email from company official|
|40||ADI||8/19||C||Text from company executive/One of the largest distributors in the U.S.|
|41||Powerhouse Alliance||8/19||C||Via group executive|
|42||TruAudio||8/19||C||From company executive|
|43||Colorbeam Lighting||8/20||C||Email from company executive|
|44||Totem Acoustic||8/20||C||Via company email to partners; Totem is substituting participating in Tech Summits for the CEDIA Expo|
|45||Schneider Electric||8/20||C||Via email from company representative|
|46||Hunter Douglas||8/20||C||Via email from company representative|
|47||Vanco||8/20||C||Via email from company representative|
|48||OSD Audio/OSD Black/OSD Nero||8/20||C||Via email from company executives|
|49||HTSN||8/20||C||Via email from company executives|
|50||Just Add Power||8/20||C||Via Messenger with company president|
|51||Planar||8/20||C||Via email from company representative|
|52||THX||8/20||C||Via email from company representative|
|53||DoorBird||8/20||C||Official company announcement|
|54||Netgear||8/20||C||Via email from company executive|
|55||Datacomm Electronics||8/23||C||Via email from company executive|
|56||JVC||8/23||C||Via email from company executive|
|57||WiSA Association||8/23||C||Via email from company executive|
|58||Barco Residential||8/23||C||Email to Strata-gee from co. executive|
|59||Audinate||8/23||C||Confirmed via industry executive|
|60||Rosewater Energy||8/23||C||Email from company representative|
|61||MSE Audio/Phase Technology||8/23||C||Email from company representative|
|62||One FireFly||8/23||C||Email from company executive|
|63||Stewart Filmscreen||8/23||C||Email to representatives|
|64||Dish Network||8/23||C||Email from company executive|
|65||Absolute Ultimate AV – Christie, Steiway Lyngdorf, DreamScreen & Lumagen||8/24||C||Newly deleted from exhibitor list (DFL)|
|66||Caregiver Smart Solutions, Technology for Aging in Place||8/24||C||DFL|
|75||Google Nest Pro||8/24||C||DFL|
|77||Hisense USA Corp||8/24||C||DFL|
|80||ICE Cable Systems||8/24||C||DFL|
|81||Josh.ai||8/24||C||Email from company executive|
|82||Liberty AV Solutions||8/24||C||DFL|
|84||Living In Place Institute||8/24||C||DFL|
|85||Meljae North America||8/24||C||DFL|
|94||Structured Cable Products (SCP)||8/24||C||DFL|
|97||Visual Comfort Group||8/24||C||DFL|
|101||Home Technology Specialists of America (HTSA)||8/24||C||Email from group executive|
|102||Ideal Industries||8/24||C||Message from company executive|
|103||Coastal Source||8/25||C||Email from company executive|
|105||Bang & Olufsen America||8/25||C||DFL|
|110||Dynaudio North America||8/25||C||DFL|
|111||Espedeo Holdings Limited||8/25||C||DFL|
|115||Lucifer Lighting Company||8/25||C||DFL|
|116||MBL North America||8/25||C||Email from company executive|
|117||Modulus Media Systems||8/25||C||DFL|
|118||NAD Electronics of America||8/25||C||DFL|
|120||Oelo Lighting Solutions||8/25||C||DFL|
|123||PSB Speakers of America||8/25||C||DFL|
|125||Secure Cable Ties||8/25||C||DFL|
|128||Masonite||8/25||C||Email from company representative|
|129||Blackdove||8/26||C||Text from company connected source|
|130||Orro||8/26||C||Email from company executive|
|131||Allterco Robotics||8/26||C||Email from company executive|
|132||Airzone Control||8/26||C||Email from company executive|
|133||PowerShades||8/27||C||Email from company representative|
|134||Platinum Tools||8/30||C||Email from company representative|
|136||Residential Tech Today||8/31||C||Via company executive|
Floorplan Map Showing Location of Withdrawing Brands – Floorplan Map UPDATED 8/26/2021
I am also providing an adjusted image of the floorplan map provided by Emerald and have indicated with a red “X” the booths of those companies who have announced their pullout from the event. It is important to note that these are all large exhibitors taking up thousands of square feet of exhibit space. I will attempt to keep this map updated as well.
Help Me Keep Current
Had your company been planning to exhibit at CEDIA Expo 2021 but now has decided to pull out over concerns of safety? Or do you know a company that has done so? PLEASE help me keep this list current by sending me copies of any announcements you’ve made or received from exhibitors withdrawing from the Expo. Please note that any identifying information is removed, so you can provide the information anonymously.
Source of MASSIVE List Update on 8/24
On Monday 8/23, Emerald released an updated Exhibitor List. I took this list, which was only about half the size of the original list (3 pages vs 6 pages) and compared the two side-by-side, line item-by-line item to identify those exhibitors that Emerald has officially removed from their original Exhibitor List.
It is those exhibitors that I have added this morning, after completing my analysis last evening. Many of them were already on my list, but we’ve added many more that were not. As you can see, my list exhibitors who pulled out of the event is now 103 exhibitors long.
I have indicated in the comments those who were added as a result of this process. If it says DFL in the comment section – that means that they were Deleted From List [of exhibitors] by Emerald.
Now that the remaining group of exhibitors is down to approximately only about 130 booths, I expect the inflow of notifications of companies deciding to pull out of the event to slow down. HOWEVER, I will continue to maintain the list and add any new exhibitors choosing to exit the event if I learn of any more of them.
[NOTE: A floorplan map update will follow}
Second MASSIVE List Update on 8/25
On Wednesday we got another update with a new Exhibitor List. A quick look at the total number of exhibitors listed showed that another 32 companies have exited the show. That means that now there are more exhibitors that have left the show than will be exhibiting.
I had assumed that the list would stabilize after last week when most exhibitors needed to ship their booths and display items to Indianapolis for the Expo. But new notifications continue to come in every day now.
Emerald’s official list of exhibitors – which still contains names of exhibitors I have confirmed are out of the Expo – contains a total of 109 exhibitors, down from 141 exhibitors on Monday. Keep in mind that total includes trade media companies, vehicle companies and other non-core booths.
1 – Removed a duplicate listing for Poly (#33 & #91). Poly did pull out, but only once. Renumbered the list.
2 – Removed Indy Audio Labs from this listing. On the original Exhibitor List, Indy Audio Labs was listed as the exhibitor. On the new list, Indy Audio Labs disappeared as an exhibitor, but apparently was added as a renamed Acurus/Aragon. I am SORRY for any confusion. PLEASE NOTE: Indy Audio Labs IS exhibiting at CEDIA Expo 2021 as Acurus/Aragon.
3 – Modus VR was inadvertently added to the list due to a transcription error. My deepest apologies to everyone associated with the company. PLEASE NOTE: Modus VR IS exhibiting at CEDIA Expo 2021.
4 – Removed duplicate Netgear listing
5 – Removed GDC Technology from the list. Apparently, they were on the list, then they were off the list, but as of today (8/26) they are back on the Exhibitor List