Monster Products announced late today that it has created a one-of-a-kind “crown jewel” headphone based on its Diamond Tears model as redesigned by Korean artist and jewelry designer Sally Sohn for the exclusive Harrods of London department store. The new headphones feature 5.56 carats of black diamonds and plenty of 18k gold…oh, and it comes with a hefty price tag of £20,000. That’s $30,000 in good old U.S. greenbacks.
Brands
Tributaries Launches Newly Revamped HDMI Cable Line-Up; Delivers Better Longer Performance
Tributaries announced today that it has revamped its HDMI cable line-up with an all-new approach that the company says will deliver better, and more reliable, long distance performance. As part of this line overhaul, the company is introducing a new IHEC long-run cable – and an active extender, the HX102.
See more on this dramatic new line-up from a leading cable supplier… [Read more…] about Tributaries Launches Newly Revamped HDMI Cable Line-Up; Delivers Better Longer Performance
Beats Gets $60 Million Investment in Daisy; And a Visit From Apple CEO
How big has Beats Electronics, LLC become? Big enough to warrant a visit by Apple, Inc. CEO Tim Cook to discuss a potential partnership in Beat’s new streaming music service tentatively code-named Daisy. And big enough to relatively easily obtain $60 million in financing from investors looking to help it get Daisy off the ground.
What’s that sound? An approaching Tyrannosaurus Rex? No, it’s Beats… [Read more…] about Beats Gets $60 Million Investment in Daisy; And a Visit From Apple CEO
Nortek Acquires 2GIG Technologies
BREAKING NEWS
Nortek, Inc. announced today that it has acquired 2GIG Technologies, Inc. from APX Group, Inc. 2GIG is a designer and supplier of residential security and home automation systems. A privately held company, 2GIG will expand Nortek’s portfolio of installed home systems products.
See what 2GIG brings to the table and how much Nortek paid to add the brand to its portfolio… [Read more…] about Nortek Acquires 2GIG Technologies
Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention
Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.
See the Top 10 Super Bowl Ads, as rated by CONSUMERS here… [Read more…] about Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention
Wireworld Launches New Series 7 Cables at CES 2013
Specialty cable manufacturer Wireworld Cable of Fort Lauderdale, FL launched a new high-performance line of cables called Series 7 this week at CES 2013 in Las Vegas, NV. An upscale high-performance line, Series 7 boasts a couple of major new technological innovations that the company says offer a real and noticeable upgrade in performance.
See more about the Series 7 technology advancements… [Read more…] about Wireworld Launches New Series 7 Cables at CES 2013
AVWeek Features strata-GEE.com Post on Nortek Consolidation
AVWeek, a regular podcast produced by AVNation that sums up the top stories in Audio/Video for the week, featured a post by strata-GEE.com in their November 23rd podcast (published November 26) titled “Episode 67 Canadian Quarters.” The podcast – which features a 55-minute topical discussion by AV-industry luminaries Dawn Meade (Net-AV), George Tucker (World Stage), and Matt Scott (Omega Audio Video) – included a segment based on our post about the recent Nortek consolidation and creation of their new ProAV Group.
See what these A/V pros thought about the strata-GEE.com post…and about Nortek’s consolidation… [Read more…] about AVWeek Features strata-GEE.com Post on Nortek Consolidation
Nortek Consolidation Continues; Creates New ‘ProAV Group’
BREAKING NEWS
Nortek Inc. announced this morning that it has consolidated several of its brands into a new organization that they call the “ProAV Group.” Consisting of several Nortek brands that were conspicuously missing from their recently formed “Core Brands” group, the ProAV Group combines Gefen, TVOne, and Magenta Research into one consolidated group.
See more on this latest round of Nortek consolidation… [Read more…] about Nortek Consolidation Continues; Creates New ‘ProAV Group’
Onkyo Forges Global ‘Strategic Collaboration’ with Imagination Technologies Group
Out of Tokyo, Japan this past Monday came word of a new global strategic collaboration between Onkyo Corporation, U.K.-based Imagination Technologies Group, and Imagination’s consumer division known as Pure. A global technology creator, Imagination Technologies Group largely focuses on multimedia, cloud, mobile, and connected audio technologies – often licensed to major consumer brands as part of their product offerings.
See more on this technology agreement…and what it portends for future Onkyo products… [Read more…] about Onkyo Forges Global ‘Strategic Collaboration’ with Imagination Technologies Group
In Search of Beats Replacement, Monster Turns to…Tumi?
The best briefcase I have ever owned – it has literally been around the world with me – is my Tumi leather soft-side, expandable briefcase. I still own it and whenever I go anywhere for a business meeting…it goes with me. So it caught my attention today scanning the news wire services when I saw a press release that Monster (formerly Monster Cable) was partnering with Tumi to launch a new headphone – called the Tumi x Monster – based on their existing Inspirations model.
