About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Founder Schulze Considering Abandoning Deal for Best Buy

Multiple news outlets, including the Wall Street Journal and Reuters News Service, are reporting that Best Buy founder Richard M. “Dick” Schulze is considering abandoning his bid to take the company private. Schulze had informed the Board of Directors in … Continue reading

Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that … Continue reading

Pioneer Announces Q3 & 9-Month Losses; Cuts FY2013 Forecast from Profit to Loss

In what is turning out to be a very rough earnings season in Japan, Pioneer Corp. announced yesterday its results for the third quarter and nine-month periods of fiscal year 2013 which ends March 31, 2013. Both Q3 and the … Continue reading

Yamaha Board Orders Major Restructuring; Revises FY2013 Forecast Downward to Break-Even

BREAKING NEWS Yamaha Corporation announced yesterday in Japan that its Board of Directors has ordered a major restructuring of the company’s domestic operations – in one case merging eight separate operating subsidiaries into one. The company has also released results … Continue reading

IC Realtime to Become ProSource Vendor at Upcoming HES Summit

ProSource, which bills itself as the country’s largest specialty and consumer-electronics merchandising group, announced today that IC Realtime would become a vendor for the organization at their upcoming HES Summit taking place February 17-20, 2013 at the Orlando Marriott World … Continue reading

Ube Launches Indiegogo Campaign to Crowdfund the Manufacture of 10,000 Wi-Fi Smart Dimmers

Start-up Ube, the new company founded by former CEDIA CEO Utz Baldwin and partners, offers an all-new mobile device-optimized, cloud-based home control technology bringing new power – and new simplicity – to the masses. This new technology could be a … Continue reading

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers … Continue reading

Bob Brown Joins Thiel as Interim COO and Board Member

Industry veteran Bob Brown, known to many from his long tenure as President at Lenbrook America, has joined Thiel Audio as a member of their board of directors. Brown will also, effective immediately, begin serving as the company’s interim Chief … Continue reading

Sony Hires Army of 400 Experts to Send to U.S. Retailers to Sell Sony TVs

Trapped by their own newly strengthened mandated pricing programs, and a commitment to grow sales profitably, Sony Corp. has resorted to deploying a wave of 400 company employees into the field to sell Sony televisions at U.S. retailers. The move … Continue reading

Turning Lemons Into Lemonade: Toyota’s Innovative New Use for Recycled Prius Batteries

Every year, 6,000 large, expensive, and depleted batteries, recycled by auto dealers all over the country, pour into Toyota Motor Corp. in Japan. The batteries have been pulled out of Prius automobiles as they are replaced by car dealers who … Continue reading