Strategy in TECH...
In a new hit to the supply chain, top brands report that they have been forced to close down factories in Vietnam as the country struggles with a COVID resurgence of surprising resiliency. Notable brand names like Samsung, Nike, Adidas, Apple, Coca-Cola have all at one time or another over the last 90-days been forced to close some or all of their factories as employees came down with the illness.
Bloomberg News reported late on Monday that Apple is dropping Sonos [NASDAQ: SONO] and other non-Apple branded products from their stores. The news of Sonos losing such a major customer caused their stock to derail in after hours trading, down almost 7% in value at one point. On Tuesday, Sonos stock price closed down 3.2% as Wall Street digested the news.
This long and complex series of intertwined legal actions between Monster LLC (and all other Monster related parties) and Beats Electronics LLC (and all other Beats related entities) seemed to be winding down. Back in 2016, I reported on the lower court ruling in favor of Beats who had filed several motions for summary judgment. It seemed as though this was the end, but in 2018, more actions ensued.
Milwaukee, WI based Koss Corporation (NASDAQ:KOSS) last month launched a significant litigation effort against several major industry brands in an effort to assert and protect its IP portfolio rights. On July 22, 2020, Koss filed lawsuits against each of Apple, Inc., Bose Corporation, PEAG LLC dba JLAB Audio, Plantronics, Inc., and Skullcandy, Inc. Each of these auspicious brands, Koss says, are infringing on their patents covering wireless headphones and speakers.
LG Electronics announced today that starting tomorrow Apple AirPlay and HomeKit will be available on its 2019 Thinq AI TV line. The company says this makes them the first global television manufacturer to support HomeKit.
Hon Hai Precision Industry Co., the Apple, Inc. primary supplier better know as Foxconn, has cut more than 50,000 jobs as the pain from the dramatic drop in iPhone sales is taking its toll on the company. Not only that, but the company has fallen short of hiring goals to which it previously committed to the State of Wisconsin – losing major tax credits for this year.
Worse yet, the outlook for the near future, doesn’t look to improve any time soon.
We have followed Foxconn for years now, first picking up on them in 2012 when news had emerged that a significant Apple supplier was having problems with employees committing suicide – eventually forcing the company to install ‘suicide nets’ on their taller factories and offices to help thwart further suicide attempts. Foxconn has continued on to become one of Apple, Inc.’s largest iPhone supplier of parts and assembly.
Facebook finds themselves square in the middle of a political and public relations fire storm, as news of the firms connection to Cambridge Analytica and the harvesting of the personal data on at least 50 million Facebook users, including perhaps you and I, have recently received a lot of news coverage. Now word comes via two new polls that the company’s brand has taken a serious hit in the eyes of their users and former fans.
Reuters is reporting that the Apple and Google brands both saw precipitous drops in their brand reputation in the latest version of an annual survey conducted by the respected Harris Poll. At the same time, and perhaps offering a dire warning, Amazon came in at number one (again!) and Tesla saw a big jump in their brand reputation.
When we last visited this legal clash of the titans, a jury had just found that Monster must pay Beats nearly $8 million to reimburse them for the legal expenses in fighting the lawsuit that Monster had brought against them in 2015. Now, we have learned that the judge in that case has increased the judgment with an additional “directed” verdict. And in the matter of a separate case, Beats vs. Monster filed late last year, Monster has filed a countersuit and won a key ruling.
