As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.
But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”
3M Touch Systems, Inc. announced today a new 46-inch 3M Multi-Touch Display C4667PW – a high-performance multi-touch display with the ability to track up to 60 simultaneous touch points. Designed with multi-user environments in mind, 3M says the C4667PW is optimal for collaborative environments where two or more people need to work both independently and as a group.
AudioSource, Inc., a maker of an eclectic mix of unique solutions-oriented products, announced today a new item that is a combination Bluetooth speaker/hands-free speakerphone it calls Sound pOp. Spelled with a curious capital “O”, the sound pOp ties in with the growing popularity of devices that facilitate users streaming their favorite music from their smartphone.
