Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs.
Peter Drucker
Posts
Sharp Says: This is Our Sharpest Set Yet
The next phase of the TV wars has begun in earnest now in the wake of Sharp’s (and Toshiba’s) CE Week Day 1 roll-out of 4K Ultra HD television. In a presentation full of bluster and gusto, Sharp threw down the gauntlet with its 70-inch, top of the line Aquos UHDTV selling for a cool $8,000.
Learn more about this flagship set below – and see what Sharp’s VP told us about which retailers will participate in the rapidly approaching roll-out for this new technology.
Is Sharp’s 4K sharp enough?… [Read more…] about Sharp Says: This is Our Sharpest Set Yet
Praying at CEA’s Church of Data Dominion
CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past years, this was a presentation that was included as part of the Line Show – now it has been split off as a separate day-long event including not only raw data, but various discussion panels as well.
And the data did not disappoint… [Read more…] about Praying at CEA’s Church of Data Dominion
Thought for the Week – July 1, 2013
Genius is one per cent inspiration, ninety-nine per cent perspiration.
Thomas A. Edison, Harper’s Monthly, 1932
After Just Six Months, DDG Loses Latest Executive Director
*BREAKING NEWS*
Strata-gee.com has learned that the Digital Delivery Group once again finds itself without an executive director – only six months after naming Daniel Kippycash as Executive Director at the end of December 2012. The group remains embroiled in turmoil as it was in the midst of a major change of direction and a membership recruitment drive to replace several members who had departed the group for newcomer Catalyst AV. After having been briefed on the group’s progress in late March, we recently contacted the organization for a new update and learned of the executive director’s departure.
See more on this surprising turn of events… [Read more…] about After Just Six Months, DDG Loses Latest Executive Director
CE Week: Hot City, But Will It Be a Hot Show?
When it’s 90+ degrees where you are…it’s hot. And when, where you are, is New York City – land of concrete, steel, and glass – it’s even hotter. This week the Consumer Electronics Association (CEA) kicked off it’s newest event, CE Week, in New York City. And the summer weather has definitely turned hot – so hot the National Weather Service has issued a heat advisory, not for the NY Metro area, just for New York City.
But will CE Week be an equally hot show with hot technologies?… [Read more…] about CE Week: Hot City, But Will It Be a Hot Show?
New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly to consumers on the Internet. And a lot of retailers feel this way…71% said they would stop or reduce spending with brands that chose to do so.
See more about this survey, including other interesting retailer insights… [Read more…] about New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Gibson and Onkyo Go Wireless
The Wireless Speaker and Audio Association (WiSA) announced on Tuesday that it has signed up several new members and a couple caught our eye – Gibson Guitar Corp. (now Gibson Brands) and Onkyo Corporation. Also joining the organization are loudspeaker manufacturer Dali and Australian distributor Amber Technology who markets a line of speakers called Accent Digital.
Who is the WiSA and why would Onkyo and Gibson join? See more below… [Read more…] about Gibson and Onkyo Go Wireless
Top Advertiser Trends in Q1 2013
As marketers, we are always watching who’s doing what in advertising. Below is a list of the top advertisers in the first quarter of 2013. There are many familiar names here…familiar largely because, as aggressive marketers, they are regularly investing in marketing and therefore regularly appearing on this list.
Did TECH make the list of top advertisers? See here… [Read more…] about Top Advertiser Trends in Q1 2013
Thought for the Week of June 17, 2013
There are two ways to slide easily through life; to believe everything or to doubt everything. Both ways save us from thinking.
Alfred Korzybski
