Strategy in TECH...
AudioControl announced this week that it has released certified drivers for Crestron Home for its line of specialty electronics. This news means that the company’s products, already popular in home automation systems, will now integrate into the rapidly expanding Crestron Home ecosystem.
I first told you about the remarkable new form factor for OLED TVs back in 2019 when LG showed a rollable OLED technology concept (along with a separate bendable OLED technology as well). It was an interesting concept and resembles a simple sideboard cabinet in which the screen rolls up out of the cabinet like a motorized shade – only rolling up. LG had shown it more as a concept piece back at the 2019 CES – a demonstration of the technology, but not a real product at that time.
Now, rollable OLED TV is for real.
Nestled in the hills over the Nevada plains, not far from the bright lights of Las Vegas, Savant Systems partnered with design-led development firm Blue Heron and integrator Eagle Sentry to create what they call their West Coast Experience Center – otherwise known as a stunning residential home showcasing a million dollars worth of Savant technology (as well as a few technology partners). The ultra-modern home, clearly destined for an ultra-rich niche, featured a design that was – to my eyes – just stunning…and the installation is a true testament to Savant’s theory that installed AV should be “hidden in plain sight.”
Ever since Crestron launched Crestron Home it became obvious that there had been a sea change in the company’s go-forward strategy. The new Home operating system was easier to program and deploy, more visually attractive for end-users, and more clearly differentiated from their more robust high-end programming solutions. But also, the company’s style of operation changed as well, from doing it all in-house to opening itself up to partnerships.
Now we learn of two more in a long line of technology partnerships as the company continues to evolve and propel Crestron Home down the path to becoming the dominant smart home OS in the industry. The new partnerships are with Josh.ai and Somfy, both well-regarded technology players in the custom integration channel.
STRATA-GEE – This is the fourth and final installment of our contemplation on the controversy swirling around MQA. I want to start by thanking Bill Leebens for the many, many…MANY hours he spent interviewing, speaking with his editor (me), writing, and rewriting these pieces. It was a lot of work that for him, I’m afraid, will largely be thankless, as one side or the other will decry his work. At the same time, Bill and I end up in a slightly different place and you can see some of my thoughts at the end of his piece. But none of that takes away from the herculean effort this topic represented and I am eternally grateful to Bill Leebens for his thoughtful approach.
STRATA-GEE: This is the third installment of our series on the controversy engulfing MQA conducted in partnership with guest poster Bill Leebens. You can see Part 1 introduction, MQA Controversy – A True Audio Breakthrough? Or a Marketing Scam?; and Part 2, MQA – Voices Arise in Harmony with a Video Critique from ‘GoldenSound.’ In this post, we hear from proponents of MQA, most of whom remain steadfast in their support for the technology or the company (or both) – even in the face of often blistering criticism. Leebens scored an interview with no less than MQA founder Bob Stuart who calmly answered all of his questions in an interview that lasted more than two hours.
A group of industry manufacturer sales representatives in the Southwest has partnered with Samsung to produce one of the first in-person industry dealer events in more than a year called the TOLA Expo. The event, which takes place on June 29-30, 2021 covers a huge region – organizers refer to it as a “super-regional show” – drawing from the states of Texas, Oklahoma, Louisiana, and Arkansas…hence, TOLA.
STRATA-GEE: This is the second installment of our series on the controversy engulfing MQA, conducted in partnership with guest poster Bill Leebens. In this post, you will learn more about those who are critical of MQA, with some going on the record for the first time for this story. MQA has been controversial almost from the beginning – with an intense opposition that ebbs and flows over time. But as we told you in our introductory installment (see MQA Controversy – A True Audio Breakthrough? Or a Marketing Scam?), a recent YouTube video critique from an audiophile not involved in the audio industry, has spurred a huge resurgence of interest (that video had over 267,000 views!), in part because of the perhaps naive but seemingly earnest reasonableness of “GoldenSound” and the heavy-handed backslap from MQA.
STRATA-GEE: For some time now, I have been hearing rumbles throughout the audio community, particularly the high-end audio community, about controversy surrounding MQA (Master Quality Authentication) – a U.K. company that claims to have created a proprietary technology that allows for the delivery of “better than lossless” audio via certain streaming services. At first, it seemed like the Holy Grail of audio – delivering music that is identical to the original master recording into your earbuds via streaming services such as Tidal. Then the whispers started – “It sounds like it is too good to be true because it IS too good to be true.“
Recently, a YouTube video appeared that blew the doors of MQA dissent wide open and seems to show that MQA technology is NOT doing what the company claims and leaves many to conclude that MQA is little more than a thinly veiled marketing scam. The company pushed back…hard. I asked Bill Leebens to investigate the swirling whirlwind of controversy now engulfing MQA.
In a press release distributed Wednesday morning, Integrated Systems Events (part of Integrated Systems Europe) announced the conclusion of their annual ISE event, this year in Barcelona, Spain for the first time on June 1-2. It was a hybrid-style event, offering an online or virtual conference as well as an in-person event with exhibitors in the Fira de Barcelona exhibition center. The organizers heralded the event as helping “the industry getting back to business.”
