Imagine this – your sales team heads out to meet with prospective clients for your integration business somewhere in your service area. In a meeting, the client likes what they hear, but wants to see just exactly what the salesperson is referring to.
Like magic – presto changeo – your salesperson whips out an iPad and instantly pulls up a sharp, colorful image of the key components being proposed. What’s that you say, Mr. Prospect? You’d like to know how many HDMI inputs this unit has? Another click and a pdf of a manufacturer’s product cut-sheet opens up to detailed specifications – ah, there’s the answer.
Oh wait! – your salesperson exclaims – let me show you this short video made by the manufacturer that demonstrates a key feature that would be perfect for you. A colorful video plays instantly and smoothly, without any “buffering” hesitation.
Thiel Audio Products Company (Thiel), the iconic high-end speaker manufacturer founded in 1976 in Lexington, KY by engineer Jim Thiel and two friends – and purchased by investors in 2012 – is in the throes of major change as we mentioned 
