• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic
  • Events

Strata-gee.com

Strategy in TECH...

Sonance James Small Aperture Series
You are here: Home / Archives for Marketing

Marketing

Klipsch Hopes to Add a Little Luck to Their Team

August 22, 2013 by Ted Leave a Comment

Klipsch_logoKlipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.

See more on this new endorsement deal… [Read more…] about Klipsch Hopes to Add a Little Luck to Their Team

Filed Under: Brands, Manufacturers, Marketing, News, Promotions, Strategy Tagged With: Andrew Luck, headphones, Klipsch, speakers

Joe Knows (High Performance) Video

August 21, 2013 by Ted Leave a Comment

Photo of Joe Kane Seminar PosterOne of the highlights of Audio Associates Dealer Expo in New Jersey last week was a key seminar on video screens given by none other than Joe Kane, one of this industry’s best known and most respected video technology experts. Kane’s presentation was supposed to cover how to select the best screen for the installation – but the enigmatic Kane couldn’t help himself and covered – rapid-fire – several topical industry subjects for an engaging presentation that went well past its scheduled 60-minute time slot.

See more on the at-times irreverent Kane’s presentation of a variety of video subjects… [Read more…] about Joe Knows (High Performance) Video

Filed Under: Industry Trends, Manufacturers, Marketing, Research, Shows & Events, Specialty, Tech Trends Tagged With: 4K, Audio Associates, Joe Kane, projectors, resolution, Ultra HDTV, video screens

Soundcast Casts Deeper into International Waters

August 19, 2013 by Ted Leave a Comment

*BREAKING  NEWS*

We told you last week about Soundcast Systems, Inc. who has engaged in a bold play to reinvigorate its business with the owners upping their capital investment, bringing in new management, anPhoto of Linda van Zantend ramping-up both marketing and personnel. When we interviewed President Mike Weaver about his international strategy, he paused and declined to go into great detail. He did, however, vaguely allude to a forthcoming “major announcement” relative to Soundcast’s international plans.

Today, the company revealed what must be the news that Weaver was referring to, as it announced that the company has hired LVZ International, a firm that specializes in international sales.

See more on this new turn-of-events… [Read more…] about Soundcast Casts Deeper into International Waters

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: Linda Van Zanten, LVZ International, Mike Weaver, Soundcast Systems

Soundcast Casts a New Expanded Role for Itself

August 15, 2013 by Ted Leave a Comment

Photo of SoundCast's Mike Weaver
Soundcast President Mike Weaver wants you to use Melody to “Go Places.”

Earlier this week during the Audio Associates Dealer Expo held in New Jersey, we had an opportunity to meet with Mike Weaver, President of San Diego-based Soundcast Systems, Inc. Soundcast, a manufacturer of wireless outdoor speakers has been around for quite some time and although it seems to have achieved some recognition for good quality products, the company has been a little sleepy and unremarkable…until recently, that is.

With new money from the founders, a new team of executives, and recently launched new products – Soundcast has definitely cast a new expanded role for itself in the industry…

See more on the dynamic new growth trajectory the company is on, below… [Read more…] about Soundcast Casts a New Expanded Role for Itself

Filed Under: Brands, Management, Marketing, News, Shows & Events, Strategy, Tech Trends Tagged With: Audio Associates, Expo, Melody, Mike Weaver, SoundCast

NY Dealer Expo Surprise: Pervasive & Palpable Positivity

August 14, 2013 by Ted Leave a Comment

Photo of dealers checking in to ExpoNew York manufacturers representative company Audio Associates wrapped up their 2013 Dealer Expo on Tuesday and company executives said they were thrilled with the results this year – its largest dealer event ever. Audio Associates “upped the ante” by investing in a major upgrade in facilities for the Expo this year – far exceeding an upgrade the previous year by holding the event at New Jersey’s exclusive Seaview Hotel and Golf Club.

One surprise: even bad weather failed to dampen the palpable positivity of the dealer attendees…even though most were from New York’s ravaged retail market… [Read more…] about NY Dealer Expo Surprise: Pervasive & Palpable Positivity

Filed Under: Brands, Industry Trends, Marketing, News, Retailers, Shows & Events Tagged With: 4K, Adorama, Audio Associates, Audio Den, Audio Video Systems, Expo, Hurricane Sandy, J&R Music, Mike Lefkowits, P.C. Richard & Son, Park Avenue Audio, Reps, Ron Meyerowitz, Seaview Hotel and Golf Course, stereo, Ultra HDTV, World Wide Stereo

With Expo Just Days Away, NY Rep Announces Addition of Joe Kane Seminar

August 1, 2013 by Ted Leave a Comment

AAlogoAudio Associates, a prominent New York Metro and Mid-Atlantic sales representative company, announced that it will offer a seminar from well-known video specialist Joe Kane of Joe Kane Productions to the line-up at its upcoming dealer Expo scheduled for August 12 & 13 at The Seaview Hotel in New Jersey. The news dramatically ups-the-ante of the Expo’s educational sessions and will offer NY Metro and Mid-Atlantic dealers an opportunity to hear the industry’s leading expert on video technologies speak on key trends and topics.

See more on one of New York’s largest dealer events below… [Read more…] about With Expo Just Days Away, NY Rep Announces Addition of Joe Kane Seminar

Filed Under: Brands, Marketing, News, Promotions, Retailers, Sales Reps, Shows & Events Tagged With: Audio Associates, Dealers, Expo, Joe Kane

Does Your Website Measure Up? New Study Provides Benchmark

July 31, 2013 by Ted Leave a Comment

Graphic of Report TitleBy now, most of us in the TECH industry have launched websites to represent our businesses online. However, it can be hard to know just how your website measures up as compared to other small business websites – all vying for attention of the web “surfers.”

Now, a new and pretty comprehensive study of more than 6,000 small business websites has been released – and the results provide a benchmark against which you can see how your web marketing efforts measure up.

See an interesting infographic & how your website stacks up vs. the average small business… [Read more…] about Does Your Website Measure Up? New Study Provides Benchmark

Filed Under: Management, Marketing, News, Research, Strategy, Survey Tagged With: benchmark, BoostSuite, website

6 Steps to Ensuring You’re Replete with Rewarding Referrals

July 31, 2013 by Ted Leave a Comment

Graphic demonstrating One-to-Many conceptWhen we ask integrators or installers how they get business, we’ll often get the same one-word answer: referrals. This is not a huge surprise. But what is a little surprising is that when we ask how they go about getting referrals – we often get nothing but perplexed looks.

See our advice on how to find yourself replete with rewarding referrals below… [Read more…] about 6 Steps to Ensuring You’re Replete with Rewarding Referrals

Filed Under: Management, Marketing, Retailers, Strategy Tagged With: referrals

Uh-Oh, Consumer Adoption of Tablets Slows in Q2 CEA Says

July 29, 2013 by Ted Leave a Comment

Photo of 20-inch Panasonic TabletIn new data released today by the Consumer Electronics Association, consumer adoption of one of the hottest technologies in tech today – tablet computers – actually (and unusually) slowed in the second quarter of 2013. This unexpected downturn comes after several consecutive quarters of growth for a product category that the CEA itself identifies as one of the two major drivers (along with smartphones) for the entire electronics industry.

What does this unexpected downturn mean?… [Read more…] about Uh-Oh, Consumer Adoption of Tablets Slows in Q2 CEA Says

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Research, Statistics, Survey, Tech Trends Tagged With: CEA, Consumer Electronics Association, Kevin Tillman, tablets

Further Industry Consolidation as ‘Home Theater’ and ‘Sound & Vision’ Magazines Merge

July 25, 2013 by Ted Leave a Comment

Source Interlink LogoFinding themselves at the crossroads of two struggling industries – consumer electronics and traditional publishing – Source Interlink Media, the owners of both Home Theater and Sound & Vision magazines, has decided to merge the two properties into one entity. The combined entity will be known as Sound & Vision – apparently leaving the Home Theater name plate to the annals of history.

This pivot point provides a sad demarcation in a once vibrant competition. See more below… [Read more…] about Further Industry Consolidation as ‘Home Theater’ and ‘Sound & Vision’ Magazines Merge

Filed Under: Brands, General Topics, Industry Trends, Management, Marketing, News, Pivot Point, Strategy Tagged With: Al Griffin, Bonnier Corp., home theater, Joe Palanchar, Keith Pray, Mike Mettler, Sound & Vision, Source Interlink Media, TWICE Magazine

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 29
  • Page 30
  • Page 31
  • Page 32
  • Page 33
  • Interim pages omitted …
  • Page 44
  • Go to Next Page »

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

**NEW Update 7/11/25** - See Updated Tariff Programs from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Latest Financial Results for Samsung and LG Show Impact of Trade Troubles

Two major South Korean tech behemoths, Samsung Electronics and LG Electronics, … [Read More...] about Latest Financial Results for Samsung and LG Show Impact of Trade Troubles

  • T-Day+1: Tariffs…And So It Begins…
  • Tariffs: New Business Survey Shows Companies are Already Feeling the Pain
  • Harman Luxury Audio Group Names Progressive Custom Integration as Rep for 7 Territories
  • Happy Independence Day!

Categories

Sponsors

Crestron Register for Expo
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google headphones Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in