The CEDIA Expo is next week and our annual CEDIA Survey is now closed for responses. Thank you all who participated – we truly appreciate those of you who took the time to respond. Results are in and we have to say, just when we think there are no surprises left…we get surprised again.
Marketing
Apple Launches New iPhones, Stock Gets Squashed Like a Bug
Is Apple the Victim of Unreasonable Expectations? Or Is the Reaction to Incrementalism Justified?
Apple, Inc. announced on Tuesday the long-awaited update of its key iPhone 5 smartphone, only to see its stock pummeled – losing more than 2% of its value on Tuesday and another 5.44% on Wednesday as investors appeared under-whelmed by the announcement. But is this reaction fair? Has Apple lost its innovation mojo? Or is Apple the victim of unreasonable expectations?
See more on the new iPhone 5C and 5S smartphones from the market leader… [Read more…] about Apple Launches New iPhones, Stock Gets Squashed Like a Bug
What Do You Get When You Cross a Salamander with a Leon? A Powerful Furniture ‘Accessory’…
One of the hottest trends in the automobile industry over the last few years is the emergence of a whole new category of vehicle called the “crossover.” A crossover combines the capacious body design of a modified SUV (sport utility vehicle) with the enhanced handling and drivability of a car-based chassis. The result is something that doesn’t exist in either of those independent categories.
Now, Salamander Designs, Ltd. and Leon Speakers have partnered to create their own version of a crossover for our industry as Salamander launches a new line of accessory custom speakers from Leon, perfectly designed to integrate with their cabinets.
See more on this new “crossover” product from Salamander in partnership with Leon… [Read more…] about What Do You Get When You Cross a Salamander with a Leon? A Powerful Furniture ‘Accessory’…
Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste
Being in tech, we’re supposedly in the innovation business. The fact is when it comes to marketing, we’re not very innovative. Our advertising follows predictable patterns which are NOT innovative – and leaves us open to ridicule. Well, one website is calling us on the carpet – CollegeHumor.com who has launched a video parody of tech advertising.
I found this parody courtesy of David Pogue, the New York Times tech reporter, who says he can’t stop “cackling.” I, too, laughed heartily as I recognized all those formulaic tactics advertisers use to sell generic tech products. But the more you think about it…a sour – and painful – after-taste sets in.
See the CollegeHumor parody titled “Every Tech Commercial” below… [Read more…] about Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste
ICE Cable Has Innovation in the Box
We often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!
See more on ICE’s innovation in the box, below… [Read more…] about ICE Cable Has Innovation in the Box
Stratecon’s ALERT Newsletter to Be Discontinued
There are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.
While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.
Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…
READ BELOW to see why the ALERT is going away and, more importantly, what’s coming!… [Read more…] about Stratecon’s ALERT Newsletter to Be Discontinued
Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey
September is just days away and those of us in the custom integration channel knows what this fact means: it’s time for the Custom Electronics Design and Installation Association’s (CEDIA) Expo – this year being held in Denver, Colorado from September 26-28. As this annual trade show is such a key event – and given the fact that it provides a barometer on the overall health of the custom integration industry – for several years now, we’ve been conducting a survey to learn your thoughts about the event itself.
See what’s new this year… [Read more…] about Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey
Whoa! An Elephant CAN Tap Dance
Social media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.
This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!
Learn how one marketer used social media to turbo-charge their sales…
Klipsch Hopes to Add a Little Luck to Their Team
Klipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.
See more on this new endorsement deal… [Read more…] about Klipsch Hopes to Add a Little Luck to Their Team
Joe Knows (High Performance) Video
One of the highlights of Audio Associates Dealer Expo in New Jersey last week was a key seminar on video screens given by none other than Joe Kane, one of this industry’s best known and most respected video technology experts. Kane’s presentation was supposed to cover how to select the best screen for the installation – but the enigmatic Kane couldn’t help himself and covered – rapid-fire – several topical industry subjects for an engaging presentation that went well past its scheduled 60-minute time slot.
