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You are here: Home / Archives for Marketing

Marketing

What Do You Get When You Cross a Salamander with a Leon? A Powerful Furniture ‘Accessory’…

September 9, 2013 by Ted 3 Comments

Salamander Designs LogoOne of the hottest trends in the automobile industry over the last few years is the emergence of a whole new category of vehicle called the “crossover.” A crossover combines the capacious body design of a modified SUV (sport utility vehicle) with the enhanced handling and drivability of a car-based chassis. The result is something that doesn’t exist in either of those independent categories.

Now, Salamander Designs, Ltd. and Leon Speakers have partnered to create their own version of a crossover for our industry as Salamander launches a new line of accessory custom speakers from Leon, perfectly designed to integrate with their cabinets.

See more on this new “crossover” product from Salamander in partnership with Leon… [Read more…] about What Do You Get When You Cross a Salamander with a Leon? A Powerful Furniture ‘Accessory’…

Filed Under: Brands, Manufacturers, Marketing, News, Strategy Tagged With: Leon Speakers, Salamander

Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste

September 5, 2013 by Ted 2 Comments

Photo from Every Tech AdBeing in tech, we’re supposedly in the innovation business. The fact is when it comes to marketing, we’re not very innovative. Our advertising follows predictable patterns which are NOT innovative – and leaves us open to ridicule. Well, one website is calling us on the carpet – CollegeHumor.com who has launched a video parody of tech advertising.

I found this parody courtesy of David Pogue, the New York Times tech reporter, who says he can’t stop “cackling.” I, too, laughed heartily as I recognized all those formulaic tactics advertisers use to sell generic tech products. But the more you think about it…a sour – and painful – after-taste sets in.

See the CollegeHumor parody titled “Every Tech Commercial” below… [Read more…] about Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste

Filed Under: Industry Trends, Marketing Tagged With: commercial

ICE Cable Has Innovation in the Box

September 1, 2013 by Ted Leave a Comment

Photo of Big Mouth Payout bulk wire boxWe often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!

See more on ICE’s innovation in the box, below… [Read more…] about ICE Cable Has Innovation in the Box

Filed Under: Brands, Marketing, News, Strategy, Tech Trends Tagged With: big mouth payout, Brian Rizzo, bulk wire, ICE Cable

Stratecon’s ALERT Newsletter to Be Discontinued

August 28, 2013 by Ted 6 Comments

Image of an ALERTThere are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.

While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.

Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…

READ BELOW to see why the ALERT is going away and, more importantly, what’s coming!… [Read more…] about Stratecon’s ALERT Newsletter to Be Discontinued

Filed Under: Marketing, News, Strategy Tagged With: ALERT, Strata-gee SYNCH, strata-GEE.com, The Stratecon Group

Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey

August 28, 2013 by Ted Leave a Comment

Graphic of 2013 CEDIA EXPO Survey
Click this graphic to take our SURVEY…

September is just days away and those of us in the custom integration channel knows what this fact means: it’s time for the Custom Electronics Design and Installation Association’s (CEDIA) Expo – this year being held in Denver, Colorado from September 26-28. As this annual trade show is such a key event – and given the fact that it provides a barometer on the overall health of the custom integration industry – for several years now, we’ve been conducting a survey to learn your thoughts about the event itself.

See what’s new this year… [Read more…] about Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey

Filed Under: Associations, Industry Trends, Marketing, News, Shows & Events Tagged With: CEDIA, CEDIA Expo

Whoa! An Elephant CAN Tap Dance

August 23, 2013 by Ted Leave a Comment

Social Media GraphicSocial media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.

This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!

Learn how one marketer used social media to turbo-charge their sales…

[Read more…] about Whoa! An Elephant CAN Tap Dance

Filed Under: Brands, Marketing, News, Social Media, Strategy Tagged With: J. Crew, Pinterest

Klipsch Hopes to Add a Little Luck to Their Team

August 22, 2013 by Ted Leave a Comment

Klipsch_logoKlipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.

See more on this new endorsement deal… [Read more…] about Klipsch Hopes to Add a Little Luck to Their Team

Filed Under: Brands, Manufacturers, Marketing, News, Promotions, Strategy Tagged With: Andrew Luck, headphones, Klipsch, speakers

Joe Knows (High Performance) Video

August 21, 2013 by Ted Leave a Comment

Photo of Joe Kane Seminar PosterOne of the highlights of Audio Associates Dealer Expo in New Jersey last week was a key seminar on video screens given by none other than Joe Kane, one of this industry’s best known and most respected video technology experts. Kane’s presentation was supposed to cover how to select the best screen for the installation – but the enigmatic Kane couldn’t help himself and covered – rapid-fire – several topical industry subjects for an engaging presentation that went well past its scheduled 60-minute time slot.

See more on the at-times irreverent Kane’s presentation of a variety of video subjects… [Read more…] about Joe Knows (High Performance) Video

Filed Under: Industry Trends, Manufacturers, Marketing, Research, Shows & Events, Specialty, Tech Trends Tagged With: 4K, Audio Associates, Joe Kane, projectors, resolution, Ultra HDTV, video screens

Soundcast Casts Deeper into International Waters

August 19, 2013 by Ted Leave a Comment

*BREAKING  NEWS*

We told you last week about Soundcast Systems, Inc. who has engaged in a bold play to reinvigorate its business with the owners upping their capital investment, bringing in new management, anPhoto of Linda van Zantend ramping-up both marketing and personnel. When we interviewed President Mike Weaver about his international strategy, he paused and declined to go into great detail. He did, however, vaguely allude to a forthcoming “major announcement” relative to Soundcast’s international plans.

Today, the company revealed what must be the news that Weaver was referring to, as it announced that the company has hired LVZ International, a firm that specializes in international sales.

See more on this new turn-of-events… [Read more…] about Soundcast Casts Deeper into International Waters

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: Linda Van Zanten, LVZ International, Mike Weaver, Soundcast Systems

Soundcast Casts a New Expanded Role for Itself

August 15, 2013 by Ted Leave a Comment

Photo of SoundCast's Mike Weaver
Soundcast President Mike Weaver wants you to use Melody to “Go Places.”

Earlier this week during the Audio Associates Dealer Expo held in New Jersey, we had an opportunity to meet with Mike Weaver, President of San Diego-based Soundcast Systems, Inc. Soundcast, a manufacturer of wireless outdoor speakers has been around for quite some time and although it seems to have achieved some recognition for good quality products, the company has been a little sleepy and unremarkable…until recently, that is.

With new money from the founders, a new team of executives, and recently launched new products – Soundcast has definitely cast a new expanded role for itself in the industry…

See more on the dynamic new growth trajectory the company is on, below… [Read more…] about Soundcast Casts a New Expanded Role for Itself

Filed Under: Brands, Management, Marketing, News, Shows & Events, Strategy, Tech Trends Tagged With: Audio Associates, Expo, Melody, Mike Weaver, SoundCast

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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