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J. Crew

Whoa! An Elephant CAN Tap Dance

August 23, 2013 by Ted Leave a Comment

Social Media GraphicSocial media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.

This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!

Learn how one marketer used social media to turbo-charge their sales…

[Read more…] about Whoa! An Elephant CAN Tap Dance

Filed Under: Brands, Marketing, News, Social Media, Strategy Tagged With: J. Crew, Pinterest

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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