Specialty cable manufacturer ICE Cable Systems announced this week that it has selected veteran Michigan sales representative company Electrical Materials, Inc. (EMI) to represent its line in Michigan, the Great Lakes State. EMI, a unique mixture of electrical component distribution and custom integration AV sales representative company, is well known throughout the region.
We often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!