Strategy in TECH...
Event season is upon us, as evidenced by the two major events that took place last week – CEDIA Expo Virtual 2020 and Crestron NEXT. This year, thanks to COVID-19, these normally in-person events took place in the digital domain as virtual events. And the next big show that integrators are going to want to watch for – which will also be a virtual event – is the upcoming Snap Pro Live being produced by industry powerhouse SnapAV.
At the dawn of the custom integration industry (then custom installation industry), it became clear to many that there was strong consumer demand for a more custom solution that allowed clients to reclaim floor space lost to big box speakers. This demand led to the creation of in-ceiling and in-wall speakers. Certainly, for many consumers, this was a dramatic step forward in regaining control of their interior design. Yet as time went by, it was clear that what many clients really wanted was…completely invisible sound.
But invisible speakers generally don’t match the sound quality of traditional visible in-ceiling/in-wall models – a major performance compromise that causes many integrators to refuse to offer them. But in a press conference at the CEDIA Expo Virtual this week, Sonance told the gathered media that they have solved the conundrum of the sound quality compromise of invisible speaker performance.
I don’t know about you, but at this point in our pandemic-impacted new normal, I’m getting a little Zoomed out. Do you know what I mean? So when I learned that there would be two big virtual events in one week (CEDIA Expo Virtual and Crestron NEXT), it didn’t exactly extract a big WOO-HOO from me.
So how do virtual event promoters rise above the morass of brain-addled ambivalence from the many industry denizens overloaded by Zoom meetings? They deliver truly motivating content that shakes the attendees out of their Zoom-induced comas. I’m pleased to report that Crestron NEXT has delivered on the promise of offering truly interesting and impactful content for integrators, at their first ever online, virtual integrator conference.
Creston, one of the industry’s largest and most respected brands of control and automation solutions for the residential and commercial channels, is holding their Crestron NEXT virtual event next week – and it looks extremely interesting. Taking place over two days – September 15 & 16 (yes, during CEDIA’s virtual show), there are two versions: residential and commercial.
According to a new report out of Japan last week, analysts say that Sony’s business is shifting towards more services and events – and away from the electronics business, the division that built the company. For decades, the brand Sony was practically synonymous with electronics…but that identity may be shifting as growth in other company divisions surpass electronics.
Of all the success stories of the ‘70s high end audio boom, none was more unlikely than that of Audio Research Corporation (ARC). Based in Minnesota’s Twin Cities, historically a fly-over region for hi-fi, led by a balding, bearlike founder, and offering electronics based around vacuum tubes – considered obsolete for a decade – ARC somehow survived and thrived.
Bowers & Wilkins (B&W) today launched an all-new upgrade to their popular 600 Series line-up that they call their Anniversary Edition. With the Anniversary Edition, the line – one of B&W’s longest running and most popular series – receives both aesthetic and technical updates…a true win-win for new 600 Series buyers.
In probably one of the most meaningful media presentations I’ve attended, executives at B&W presented the industry media with their forward-looking product roadmap for the remainder of 2020 – most of it under embargo. So while I can’t tell you much about the products they revealed, what I can say is that they made a strong case for the resurgence of B&W as a leading audio power.
Sonos, Inc. (NASDAQ: SONO) announced this week that they are adding a new member to their Board of Directors. In fact, they even increased the size of the Board to make room for this new addition. The news surprised – and impressed – many market observers, as the person they are adding is Panos Panay, a top Microsoft Corp. executive. You see, if you are not familiar with Panay, there is something special about his background that makes him an intriguing addition to the Sonos Board.
Bowers & Wilkins (B&W), a leading high-end specialty loudspeaker brand for 54 years, that recently zigged and zagged when it was acquired by EVA Automation and launched a whole new line of wireless multi-room audio systems, has taken steps to demonstrate its re-focus on their high-end, high-performance roots. These moves include re-hiring the company’s long time PR company and now launching new products that are true to its heritage as an undisputed leading premium brand.
