This evening I received a press release from Valerio Cora, the new owner and Chief Executive Officer of Audio Research that seeks to address some concerns the company is apparently hearing from customers of the high-end, high-performance electronics brand. Interestingly, Cora says that the company will use the dba (doing business as) designation of Audio Research Corporation, while its legal new corporate name registered in Delaware is AR Tube Audio Corporation.
A Guest Post on the Saga of an American Brand
Of all the success stories of the ‘70s high end audio boom, none was more unlikely than that of Audio Research Corporation (ARC). Based in Minnesota’s Twin Cities, historically a fly-over region for hi-fi, led by a balding, bearlike founder, and offering electronics based around vacuum tubes – considered obsolete for a decade – ARC somehow survived and thrived.