Late last week, Sony Group announced that they were cutting their net profit forecast for the current fiscal year, fiscal 2022 which ends March 2023. Why are they trimming their profit expectations? It appears that Sony is experiencing its version of a post-COVID Peloton/Netflix sales decline as video game sales are weakening and its costs related to a recent acquisition are rising.
According to a new report out of Japan last week, analysts say that Sony’s business is shifting towards more services and events – and away from the electronics business, the division that built the company. For decades, the brand Sony was practically synonymous with electronics…but that identity may be shifting as growth in other company divisions surpass electronics.