AudioSource: Keeping the Foundation, But Building a Whole New Business

The theme for CEWeek this year – as far as we’re concerned – was “CHANGE.” There were very few “traditional” products shown or updated – and a plethora of new products and categories, such as wireless systems, mobile devices, innovative … Continue reading

Seiki Shakes Up Industry, Offers Inexpensive 4K Ultra HDTV; ‘Not Helpful’ Says Major Competitor

In yet another sign of an industry in transition, Chinese manufacturer Tong Fang Global – better known by the Seiki brand of A/V products it manufactures – has turned the typical industry model for introducing the latest and greatest technology … Continue reading

Perfect Path Says It’s on the Growth Path at CE Week

As we walked the halls of CE Week, we kept running into old friends and well-known industry personalities. We met both at once when we ran into Eric Bodley of  PPC/Perfect Path who was at the show to support various … Continue reading

CE Week: Hot City, But Will It Be a Hot Show?

When it’s 90+ degrees where you are…it’s hot. And when, where you are, is New York City – land of concrete, steel, and glass – it’s even hotter. This week the Consumer Electronics Association (CEA) kicked off it’s newest event, … Continue reading

New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct

Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly … Continue reading

Gibson and Onkyo Go Wireless

The Wireless Speaker and Audio Association (WiSA) announced on Tuesday that it has signed up several new members and a couple caught our eye – Gibson Guitar Corp. (now Gibson Brands) and Onkyo Corporation. Also joining the organization are loudspeaker … Continue reading

Top Advertiser Trends in Q1 2013

As marketers, we are always watching who’s doing what in advertising. Below is a list of the top advertisers in the first quarter of 2013. There are many familiar names here…familiar largely because, as aggressive marketers, they are regularly investing … Continue reading

Gibson Guitar Announces Name Change

Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the … Continue reading

Core Brands Completes Downsizing of National Sales Force

BREAKING NEWS Strata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the … Continue reading