Strategy in TECH...
Savant announced this week that it has broadened access to more of its models through its existing partnership with the AVAD & WAVE distribution centers across the country. This expansion is for all of the existing 25 distribution centers that AVAD/WAVE have throughout the U.S. and Canada.
Sonance announced today that they have entered into an agreement to acquire Minden, NV-based James Loudspeaker. This is the first major acquisition by Sonance since the purchase of Sound Advance in 2005, and is truly a marriage of two companies with a strong resonance in their approach to the custom integration industry.
MQA, a leading provider of technology that helps deliver music that is authenticated to be master recording quality but with a small enough file structure that can be easily streamed or downloaded, announced today new partners, products and music in time for the 2019 CEDIA Expo show in Denver, CO next week. Visitors to their booth at CEDIA can expect to see the new products and audition the new music.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
San Clemente, CA-based Dana Innovations announced today that it is launching a major rebranding effort, the results of which will better reflect their business initiatives, clarify the meaning and positioning of their various brands, and assert new brand “pillars” to better convey who they are and what they represent. It will also reassert the prominence of the Sonance brand.
The company will no longer be known as Dana Innovations thanks to a “back to the future” decision to elevate Sonance – the brand under which they were founded. Company management has granted Strata-gee exclusive access to this story, including to behind-the-scenes information revealing the depth and detail of the thinking, discussions, and even arguments of the last year and a half or so that were behind this major – and some would say somewhat risky – decision.
AudioControl said today they will introduce the greatest number of new products they have ever launched at a show at the upcoming 2019 CEDIA Expo taking place next month in Denver, CO. A specialty electronics supplier of high-performance residential, automotive, and commercial products, the company will show all-new home theater products, 70-volt amplifiers, and more.
Dirac, a fast growing provider of room acoustics management software, announced today that it will launch Dirac Live Bass Management at next month’s CEDIA Expo 2019. Industry attendees at Expo can see the new system in Booth #3235 in the Colorado Convention Center.
The industry is still adjusting to the new normal of SnapAV combining with Control4…even as it continues to gobble up more local distributors and talk about their e-commerce prowess. It can get a little confusing. Is SnapAV a manufacturer? An e-commerce play? A local distributor? Or are they attempting to be all of the above?
I spoke with SnapAV’s John Heyman and Charlie Kindel to try and help our readers sort this all out. It’s certainly a new world out there…but just what planet are we on?
Sometimes, I’m amazed at what I’m able to pull off. A year or so ago, John Clancy, Crestron Vice President of Residential, invited me to tour Crestron, a place I’ve heard much about but have never seen. OK…it was at a tradeshow cocktail party and John may have been drinking…but I immediately jumped at the opportunity. Just a few weeks ago, that visit finally happened and Crestron – much to their credit – granted me unlimited access to whatever I wanted to see…and photograph.
Amazon has announced that the end-of-life for its Dash button is rapidly approaching. If you’ve been dying to try it, better move quick – Amazon will completely disable the system just three short weeks from now on August 31st.
