End of the Smart Speaker Era?
Amazon is widely credited with having created the entire smart speaker category with their Alexa voice-controlled Echo smart speaker and other products. The company has sold millions of them since their introduction in 2015, especially at often insane sale prices during the holiday selling season. But Bloomberg Businessweek has come into possession of leaked internal Amazon documents that paint a portrait of a category that appears to be in serious trouble, principally because it fails – often miserably – to retain consumer interest.
And, the documents show, not only do consumers lose their interest…they lose it quickly.
