Strategy in TECH...
In a national conference call with sales reps yesterday, Onkyo announced a major restructuring of their sales organization. This overhaul involves consolidating their four major brands – Onkyo, Integra, Pioneer, and Pioneer Elite – into two newly-created divisions.
Gibson Brands announced Tuesday that it has hired Lee Cheng as its new Chief Operating Officer (COO) and executive vice president. This appointment takes effect immediately and follows a recent additional credit downgrade by the Moody’s Investor Service.
Just two weeks after we told you about Moody’s Investors Service downgrading Gibson Brands credit to junk status, the company has put two of their properties up for sale in an apparent effort to raise some much-needed cash. According to local reports, both properties contain warehouses and are located in redevelopment areas in downtown Nashville.
The music industry is positively buzzing about the announcement late last week by Moody’s Investors Service that, for the second time in three months, it has downgraded the credit rating of Nashville, Tennessee-based Gibson Brands. Gibson (formerly Gibson Guitars) is a tightly held private company that launched an aggressive diversification strategy a few years ago, focusing on acquiring several consumer electronics brands such as Onkyo Corp. and Teac, Corp. and recently Philips.
A truly unique industry personality – and unabashed technology enthusiast – Len Schneider passed away Monday, after a brief illness. Most recently known as the President of TechniCom Corp., an industry marketing company offering product development capabilities and technical writing services, Schneider had a long history working in largely product marketing roles for a variety of top brand names such as Sony, Marantz, and Onkyo. However, many more in the industry became aware of him through his well-researched and approachable writings, with many articles, white papers, books and posts – including one of the most popular posts ever on Strata-gee.com – having been published on a national basis.
New York City in June sees temperatures rise in response to the onset of summer and also, hopefully, in response to the launch of the hottest new technologies being shown at CE Week at the Metropolitan Pavilion and Altman Building exposition spaces in Manhattan. We awaited this year’s edition with great anticipation as it occurs in the wake of a major change in the show’s backers – and is the follow-up to the surprisingly meaningful show last year.
Osaka, Japan-based Onkyo Corporation says it has set a new global growth strategy that will focus on launching portable music players and headphones, thanks largely to resources it received in its acquisition of Pioneer’s home AV division. In an interview appearing in Japanese media, Onkyo President Munenori Otsuki said the world is entering “the age of portable music players.”
We’ve been reporting for a while now on the epic survival struggles of some of this industry’s biggest brand names in Japan…most recently Sharp Corp. Some of the changes we’re seeing now were unforeseeable even 24-36 months ago – Sony spinning off divisions, JVC Kenwood pulling out of the consumer business, Pioneer first shutting down A/V, then selling that division to Onkyo, Toshiba pulling out of TV biz, Panasonic dropping consumer business, and on and on…
Now a reporter for the respected Bloomberg View asks, “…why Sharp should still be in business?”
Sadly, we learned at the end of last week that long-time, well-respected industry veteran Tom Ishii has passed away. Mr. Ishii was a long time Executive Vice President of Onkyo USA Corp. and we are told he passed away after a short illness.
In a revealing interview with the Nikkei in Tokyo, Pioneer Corp. President Susumu Kotani said that Pioneer – after spending several months selling off all of its divisions other than automotive – is considering resorting to acquisitions in order to build a dominant position within its chosen market. A radical shift after months of divestiture, he makes clear that the company is preparing to move to offense, in order to build a new – and expanded – future.
