Strategy in TECH...
CES 2020, the big show, is about over (ending the day this was posted) and as usual there are a slew of announcements. It can be a little overwhelming with so much happening in Las Vegas, but there are some stories that flat out are just more important or interesting than others.
TCL, a leading global TV brand out of China, launched several new A/V products at CES 2019, including new higher end 8K QLED¹ TVs with AI, a whole new range of headphone products, and new home theater soundbars. These products not only expand their assortment, they expand their market position with higher end solutions and advanced technologies.
CES 2019 is over the hump, closing tomorrow. But the top tech stories are pretty big and pretty clearly defined – and will be quite exciting, when they appear…someday. The top tech stories include – LG’s rollable, bendable OLED displays, Artificial Intelligence (AI), 5G – the next generation wireless tech, 8K TVs, autonomous vehicles – both car and motorcycle, and Apple & Siri strike back.
As usual, 2019 kicks off in January with CES 2019 as the first event of the year. CES is the largest show in technology, showing a wide array of new technology products both real and unreal. An event that has steadily declined in significance for those of us in custom and commercial integration – in the past, CES illuminated brightly what was to come in tech that year. Now? Not so much…
CTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a power blackout that hit the Central and South Halls of the Las Vegas Convention Center on Wednesday afternoon. Social media was buzzing and many show attendees posted images of the darkened halls with some of the biggest booths – Samsung, Panasonic – quite literally in the dark.
There really is nothing sadder-looking than a technology tradeshow…without power. Considering the coverage we’ve seen about CES in the general media this year, that blackout could be a metaphor about the declining power the show holds over the market these days.
News sources in Japan are reporting that Hisense has fired back at newly aggressive Sharp negotiating tactics, saying firmly it will not relinquish the licensing rights to the Sharp brand name in North & South America, as the company has recently requested. Hisense paid heavily to obtain those rights, and despite the fact that Sharp has asked to terminate the deal, the company has no intention of doing so no matter the offer – or more recently – no matter the threat from Sharp.
It was a strange press conference as compared to those held by Sony in the past – only one speaker (Kazuo Hirai) who methodically gave a summary of the new models the company was launching at this CES. The whole press event lasted a mere 24 minutes. No Hollywood movie stars…no musical performances…no custom video clips…no movie clips…no cars driving on the stage. Just the Sony CEO calmly listing the new models. In fact, at one point, Hirai introduced Sony US President Mike Fasulo who stood and waved to the audience – then was told to sit down and not steal Hirai’s spotlight. Strange…
But there was one really big star of the conference – the company announced the new Bravia OLED TVs, a major expansion of the OLED camp.
High-end manufacturer Bryston announced the launch of a major new line of amplifiers – they call it their “Cubed” Series – at CES in Las Vegas this week. This new line replaces their respected “Squared” Series launched back in 2009 and embodies the latest technological breakthroughs from the company’s continuing research.
GoldenEar Technology has launched newly updated versions of their popular Triton Two and Triton Three floor-standing speaker systems…now called the Triton Two+ and – you guessed it – the Triton Three+. The company has also introduced a new subwoofer called the SuperSub X.
We recently raved about the company’s first sub, the SuperSub XXL – and can’t wait to get an opportunity to hear this new little brother.
CES is back and its bigger than ever. According to the CTA (formerly CEA), the show spans 2.3 million sq.ft. of exhibit space, in which more than 3,600 exhibitors of all sizes and types have set up booths to hawk their wares. The show is expected to draw more than 150,000 attendees and 6,000 member of the press. It is impossible to cover the entire event…it has just gotten too large.
Luckily, with the industry stuck in several well-worn trends, we in the media can focus our attention beyond these usual suspects – automotive tech (autonomous vehicles and related technologies), drones, 4K UHD TV, Internet of Things (IoT), wearables – to new areas (such as Virtual Reality), and iterative updates from current companies.
